Future POS

Future POS

Introducing a Nationwide Success to its Hometown

Challenge

Featured on SPIKE TV’s popular “Bar Rescue;” specified in the “Top Chef” restaurants of Gordon Ramsay, Robert Irvine, and Heston Blumenthal; and hard at work in national chains, Future POS provides state-of-the-art point of sale software for the hospitality market.

While the rapidly growing company, founded in 1998 in Butler, Pennsylvania, boasts more than 50 employees and a diverse global distribution network, it remained largely unknown in its own backyard. The Pittsburgh region’s burgeoning dining scene provided a huge untapped-market opportunity.

Solution

The addition of a strategic local PR and sponsorship component to augment our existing website, social media, and collateral work with FuturePOS.

Results

Pardon the metaphor, but we’re smack dab in the middle of a delicious appetizer course in the context of a long campaign, which includes a nearly seven-minute-long segment on KDKA-TV (Pittsburgh’s CBS affiliate), a compelling case history with one of Pittsburgh’s largest family-owned, fine-dining destinations, and a sponsorship of Picklesburgh, the city’s newest and most high-profile festival.