If you’ve searched a site recently on Google, you may have noticed information about events or services appear to the right of your primary search results, or in expanded search results. These are Google snippets, and they are created by setting structured data in Google Webmaster tools. Google has simplified the process of creating snippets with their point-and-click tool, Data Highlighter. This service is free to use and is a great way to optimize your organic search results with Google. Continue reading
This excellent video by SEOmoz explains, in everyday terms, how Google changed the way it ranks websites for search results, and how this affects your web strategy.
View original post and transcript: How Google’s Panda Update Changed SEO Best Practices Forever – Whiteboard Friday
I am a big fan of this new ranking philosophy and strategy, because it puts the focus of creating and maintaining websites on building sites that are interesting and valuable to their audiences, fun or at least easy to use, and well-made.
The more that Google and other search engines emphasize user experience, the harder it becomes for people to game the systems in the hope of getting big returns on low-quality web content.