Launching a new website is exciting for everyone. There are cheers and congratulations, plans of posting news and blog entries, and promises of updating galleries and portfolios
And yet, in all the years I’ll been building websites (14 years!), I’ve seen relatively few companies and organizations work actively with their sites and keep them fresh and up-to-date after they’re launched. So many do nothing with the sites at all after launch — not adding even a single new photo.
This is no good. A website is only as interesting as it is current, and if we created it 6 years ago and updated only a few things since then, now it’s nowhere near current.