Straight from the Customer’s Mouth: How Customer Testimonials Can Win Sales

Cynthia CloskeyQuick links

From Startup Journal: “Winning Sales Through Customer Testimonials” by Sarah Needleman. Mr. Welsh recruited one of Expensewatch’s first customers, a director of finance at a Texas manufacturer, who had sent a complimentary email about its products. The executive presented a 20-minute speech, accompanied by an online demo Expensewatch created. About 75 participants called in. The conference calls are now done … Read More

Eyes on the EnterPrize: Pittsburgh Technology Council’s Business Plan Competition

Cynthia CloskeyGeneral

Got a killer business idea? Need to put together your business plan? Enter the EnterPrize Business Plan Competition, sponsored by the Pittsburgh Technology Council and get all the tools you need, plus a chance at investment cash. From the website: Who will be the next EnterPrize winner?Someone with the next great technology business idea. Someone with a strong business plan. … Read More

Google vs. PayPal

Cynthia CloskeyQuick links

From today’s Wall Street Journal, “PayPal Prepares for a Challenge from Google” (free feature): Long the Internet’s leading online-payments service, PayPal has a 24% market share of U.S. online payments, according to financial-institution consulting firm Celent LLC. PayPal, founded in 1998, boasts 96 million accounts with consumers who want to send payments online without revealing their credit-card or banking information … Read More