Cynthia CloskeyGeneral

How mobile is your website?

Cynthia CloskeyGeneral

Have you looked at your website on a smartphone or a tablet? How does it look? It might be that you can see the whole of your site, with the logo and all the home page images visible, all shrunk down to fit the little screen. And maybe when you see this, you think, “It’s all there. It’s fine!” But … Read More

Cynthia CloskeyGeneral

How to sell a yellow shirt

Cynthia CloskeyGeneral

Vanessa-German-Artist

What could be more boring than writing descriptions of articles of clothing for a catalog? After describing your fourteenth long-sleeved yellow shirt, you’d have to be tempted to write something wacky, anything at all that doesn’t involve percentage of cotton versus linen versus rayon, or buttons or the lack thereof. And if writing description after description is dull, reading them … Read More

7 Essential Free WordPress Plugins

Cynthia CloskeyGeneral

One of WordPress’s great strengths is its extensibility: You can add most any feature you need through a plugin or theme (what WordPress calls its templates). Here are 7 free plugins I find myself adding to nearly every WordPress website I set up. Most of these also offer paid, premium versions, which add even more features. (Note that I don’t … Read More

Is a professional headshot worthwhile for your website?

Cynthia CloskeyGeneral

I’m very DIY on the web, as you may guess, so when a client needs a photo of themselves to use on their website, I’m willing to whip out my iPhone or pull a 35mm camera and a tripod out of the closet and start snapping pictures. But I know that pro photos can show people and scenes to a … Read More

Cynthia CloskeyGeneral

Convenience, cooking, and what Blue Apron offers its customers

Cynthia CloskeyGeneral

If you sign up to have a box of groceries and matching recipes delivered to your house every week, what are you buying? Convenience and the chance to avoid grocery checkout lines? A fancy meal that you have to cook yourself? Or the experience of making something new?

Six Incredible Cave Drawings of Kittens at Play

Shift CollaborativeCommunications, Social media

Article by Tim Colbert, public relations director at Shift Collaborative While every generation thinks they invented sex, I’m starting to worry that a lot of our younger marketing and PR peers feel that they’ve invented communication. I blame social media. Kids, I’ve got a message for you — social media is the latest but by no means the last in … Read More

Introducing the new Big Big Design

Cynthia CloskeyGeneral

Launching a new website is exciting for everyone. There are cheers and congratulations, plans of posting news and blog entries, and promises of updating galleries and portfolios And yet, in all the years I’ll been building websites (14 years!), I’ve seen relatively few companies and organizations work actively with their sites and keep them fresh and up-to-date after they’re launched. … Read More