This morning I’m talking with a roomful of business owners about social media — what it is, *why* it is, and what it means for their businesses and organizations.

It’s a crash course, and they’re coming in with a range of backgrounds and experiences. But they’re all motivated to learn, because they see that the business landscape is shifting and they don’t want to be lost.

I asked the group what their key questions are. Here’s what they said:

• How do people find the time to do this? Do employees handle these tasks, or is there a way to integrate it into a busy schedule?
• I’m not afraid of social media, but I’m not sure how to learn it. What’s the place to start?
• Social media creates so much volatility, with people reacting and overreacting so fast. How can a business cope with that volatility?
• Hw does social media fit into our overall marketing and media mix?

I have my thoughts on answers, but there are surely many different ways to approach these questions.

How would you advise this group?