Asking For Change Awareness Campaign

Logo with tagline One color logo Custom photo frame Custom photo frame Digital signage image Digital signage image Digital signage image Project Brief: Homelessness and panhandling have been on the rise over the past few years in Downtown Pittsburgh. The PDP engaged Shift to create a meaningful public awareness campaign that would change perceptions and spark conversations. We developed the ... Read More

Sustainable Pittsburgh Restaurant Communication and Public Awareness Campaign

Refreshed Main Program Logo Designation Logos Project Brief Our work with Sustainable Pittsburgh began as a brand and communications audit for a designation program called Sustainable Pittsburgh Restaurant (SPR). From our initial recommendations, they secured funding to develop a new designation brand system, an integrated marketing plan, refresh the website, launch a public awareness campaign aimed at driving foot traffic ... Read More

PUMP Brand

New Logo Brand Basics Sample Social Media Application PUMP PUMP’s mission is to make Pittsburgh the most dynamic and diverse place by engaging, educating, and mobilizing all young people to create change in their community. Each year, we serve nearly 30,000 individuals, primarily under the age of 40, through our programming. Challenge PUMP has been around since 1996 housing a ... Read More

PGH Mobile Toolbox

Horizontal Logo Icon Pattern Post Card Design   PGH Mobile Toolbox They chose our team...and we brought the branding tools. Challenge Grounded + Neighborhood Allies teamed up to create a first-of-its-kind resource in Allegheny County: a “mobile” tool shed (read trailer) stocked with shovels, rakes, pruning shears, gardening tools, and refuse bags. This shared community resource is an extension of ... Read More

Bridge Card

Brand exerciseSHIFT with Stakeholders Report cover Inside cover Map from report Chart from report Presenting the plan to the stakeholders June 2016 Proposed design of the Bridge Card Exploring the case for a municipal ID in Pittsburgh. Challenge A valid form of identification can be the doorway or the roadblock to an individual’s ability to be a self-supporting member of ... Read More

Center For Responsible Shale Development

Full Logo Identity Package Icon Style Pattern Responsive Website Rebrand an organization to more fully reflect its mission and maturation Challenge Founded in 2012, this groundbreaking nonprofit brings together leading environmental organizations and energy producers. Committed to driving continuous innovation and improvement of shale development practices within the Appalachian Basin, the organization required an updated brand and website to reflect ... Read More

PDP Annual Report 2015

Pittsburgh Downtown Partnership Channeling excitement and success in an annual report Challenge Convey the excitement and dynamism of the organization’s successes in its annual report while respecting established brand standards. Solution We developed a custom publication that extolled on-going programs while highlighting new and high profile events and achievements like the wildly successful Picklesburgh culinary festival. The report featured custom ... Read More

Lead to the Future

Business Card Responsive Web Site Graphic Helping a business consulting company better position itself for reaching new clients and demonstrating value Problem Lead to the Future was struggling with the challenge of telling their own story. As a company who helps other companies set up organizational structures and succession planning, it was imperative that their value was clear to prospective ... Read More


Alternate Version Logo Style Guide Planned Parenthood: It’s Okay to Ask Someone Spreading Word About a Safe, Judgement-Free Way for Teens to get Advice about Sexual Health Challenge The education department of Planned Parenthood of Western Pennsylvania has helped teens learn about sexual health for over twenty years. But with so much information available internet, they realized that fewer and ... Read More

O’Connor & Associates

Logo Identity Package Responsive Website Certified Public Accountants and Business Advisors managing your global presence from planning through execution. Challenge With certifications in both the United States and Ireland, Fabian O'Connor wanted to attract new clients in need of his global understanding of international finance and business. However, his current accounting firm, O'Connor, Pagano and Associates caters to smaller, more ... Read More


Challenge Grassroots startups and community building go hand-in-hand in the city of Pittsburgh. New Sun Rising: MODE is a brand new social impact incubator that works with communities that want to bring fresh and creative solutions to social problems. But before they had a name or program logos, they were looking for help to visualize the feel of their brand. The ... Read More


Logo Banner Aprons in use Reaching Kids “Where They Live” to Combat Summertime Food Insecurity Challenge According to the Greater Pittsburgh Community Food Bank, more than 45,000 children in Allegheny County are considered to be food insecure with 73,500 children eligible for free or reduced-rate school lunches or breakfasts during the academic year. The City of Pittsburgh was looking to ... Read More