Asking For Change Awareness Campaign

Logo with tagline One color logo Custom photo frame Custom photo frame Digital signage image Digital signage image Digital signage image Project Brief: Homelessness and panhandling have been on the rise over the past few years in Downtown Pittsburgh. The PDP engaged Shift to create a meaningful public awareness campaign that would change perceptions and spark conversations. We developed the ... Read More

The Ellis School Digital Strategy and Paid Campaigns

Digital Strategy Project Brief: We help The Ellis School to measure and track the impact their digital and offline campaigns using tactics such as unique landing pages and call tracking. Our digital strategy and tracking efforts have helped the school to identify which strategies and tactics are giving a positive return on investment by resulting in leads, applications, and enrollment. ... Read More

PUMP Website

PUMP tagline over image of a group
Project Brief The website project began with a thorough site and brand audit. Once we designed and defined a new brand for the organization, we got to work on the website which was outdated and not responsive. This site integrates with Salesforce for membership, sponsorship, donor, and event tracking, Mailchimp for email integration, Modern Tribe for events calendar, Gravity Forms ... Read More

PUMP Brand

PUMP Logo
New Logo Brand Basics Sample Social Media Application PUMP PUMP’s mission is to make Pittsburgh the most dynamic and diverse place by engaging, educating, and mobilizing all young people to create change in their community. Each year, we serve nearly 30,000 individuals, primarily under the age of 40, through our programming. Challenge PUMP has been around since 1996 housing a ... Read More

The Harvey School Digital Strategy and Paid Campaigns

Harvey Logo
Paid Search Landing Page Paid Search Landing Page Animated Gif Display Ad Animated Gif Display Ad Animated Gif Display Ad Digital Campaign Project Brief We help The Harvey School expand beyond their traditional advertising efforts by building active audiences on their social media channels and by reaching prospective families as they are researching for schools on search engines and within ... Read More

PGH Mobile Toolbox

Horizontal Logo Icon Pattern Post Card Design   PGH Mobile Toolbox They chose our team...and we brought the branding tools. Challenge Grounded + Neighborhood Allies teamed up to create a first-of-its-kind resource in Allegheny County: a “mobile” tool shed (read trailer) stocked with shovels, rakes, pruning shears, gardening tools, and refuse bags. This shared community resource is an extension of ... Read More

Bridge Card

Brand exerciseSHIFT with Stakeholders Report cover Inside cover Map from report Chart from report Presenting the plan to the stakeholders June 2016 Proposed design of the Bridge Card Exploring the case for a municipal ID in Pittsburgh. Challenge A valid form of identification can be the doorway or the roadblock to an individual’s ability to be a self-supporting member of ... Read More

Center For Responsible Shale Development

Full Logo Identity Package Icon Style Pattern Responsive Website Rebrand an organization to more fully reflect its mission and maturation Challenge Founded in 2012, this groundbreaking nonprofit brings together leading environmental organizations and energy producers. Committed to driving continuous innovation and improvement of shale development practices within the Appalachian Basin, the organization required an updated brand and website to reflect ... Read More

PDP State of Downtown 2016

Cover Spread Pittsburgh Downtown Partnership Designing a marquee publication Challenge The State of Downtown Pittsburgh report is designed for the general public and includes detailed narrative and economic indicators in a year-in-review format that draws comparisons to peer Central Business Districts across the country. How to make this report easily digestible and interesting given the preponderance of data and charts? ... Read More

PDP Annual Report 2015

Pittsburgh Downtown Partnership Channeling excitement and success in an annual report Challenge Convey the excitement and dynamism of the organization’s successes in its annual report while respecting established brand standards. Solution We developed a custom publication that extolled on-going programs while highlighting new and high profile events and achievements like the wildly successful Picklesburgh culinary festival. The report featured custom ... Read More

Lawrenceville Corporation Website

Desktop Tablet Mobile Business Directory and Map Lawrenceville - We Love It! The organization's website is the go-to place for business resources and visitor information. Challenge The organization had outgrown its website. It happens. And, when it does some of the challenges include not being able to update sections of the website, visual presentation of content starts to look antiquated, mobile responsiveness ... Read More

Lead to the Future

Business Card Responsive Web Site Graphic Helping a business consulting company better position itself for reaching new clients and demonstrating value Problem Lead to the Future was struggling with the challenge of telling their own story. As a company who helps other companies set up organizational structures and succession planning, it was imperative that their value was clear to prospective ... Read More