The Ellis School Digital Strategy and Paid Campaigns

Digital Strategy Project Brief: We help The Ellis School to measure and track the impact their digital and offline campaigns using tactics such as unique landing pages and call tracking. Our digital strategy and tracking efforts have helped the school to identify which strategies and tactics are giving a positive return on investment by resulting in leads, applications, and enrollment. ... Read More

Cultural Awareness International Digital Marketing Implementation

CAI Landing Page for Paid Campaign
CAI Landing Page Project Brief As the leading organization in the Cross Cultural and Destination Services Industry, CAI deliver customized global inter-cultural training solutions and destination services in more than 400 locations worldwide. Shift collaborates with the CAI team on digital marketing communications, lead generation strategies, and manages paid search campaigns in Bing Ads and Google Ads. Additionally, we monitor ... Read More

Sustainable Pittsburgh Restaurant Communication and Public Awareness Campaign

Refreshed Main Program Logo Designation Logos Project Brief Our work with Sustainable Pittsburgh began as a brand and communications audit for a designation program called Sustainable Pittsburgh Restaurant (SPR). From our initial recommendations, they secured funding to develop a new designation brand system, an integrated marketing plan, refresh the website, launch a public awareness campaign aimed at driving foot traffic ... Read More

The Harvey School Digital Strategy and Paid Campaigns

Harvey Logo
Paid Search Landing Page Paid Search Landing Page Animated Gif Display Ad Animated Gif Display Ad Animated Gif Display Ad Digital Campaign Project Brief We help The Harvey School expand beyond their traditional advertising efforts by building active audiences on their social media channels and by reaching prospective families as they are researching for schools on search engines and within ... Read More


Alternate Version Logo Style Guide Planned Parenthood: It’s Okay to Ask Someone Spreading Word About a Safe, Judgement-Free Way for Teens to get Advice about Sexual Health Challenge The education department of Planned Parenthood of Western Pennsylvania has helped teens learn about sexual health for over twenty years. But with so much information available internet, they realized that fewer and ... Read More