Project Brief:

Homelessness and panhandling have been on the rise over the past few years in Downtown Pittsburgh. The PDP engaged Shift to create a meaningful public awareness campaign that would change perceptions and spark conversations.

We developed the campaign name, logo, messaging, and a number of promotional assets. The campaign is a collaborative effort between the Pittsburgh Downtown Partnership and the Downtown Minsterium. The Downtown Pittsburgh Ministerium provides a variety of services to individuals who are homeless or experiencing crises. These services include emergency food, crisis counseling, transportation assistance, referrals to social service agencies, and more.