Project Brief

As the leading organization in the Cross Cultural and Destination Services Industry, CAI deliver customized global inter-cultural training solutions and destination services in more than 400 locations worldwide.

Shift collaborates with the CAI team on digital marketing communications, lead generation strategies, and manages paid search campaigns in Bing Ads and Google Ads. Additionally, we monitor and work to improve the search engine visibility of their site’s pages. We meet regularly to discuss campaign results and report on all facets of digital marketing.