With certifications in both the United States and Ireland, Fabian O’Connor wanted to attract new clients in need of his global understanding of international finance and business. However, his current accounting firm, O’Connor, Pagano and Associates caters to smaller, more localized companies. In order to communicate to the needs of this new audience, Fabian needed to create a new company that could be structured and branded solely towards organizations who were looking to expand or manage their global presence.
Through the creation of a logo, brand guidelines, collateral and a website, we were able to establish an identity for O’Connor & Associates that illustrates their knowledge of international finance while differentiating them from larger competitors by focusing on the custom solutions and personalized attention they provide.
Our process for creating original content helped Fabian to identify which services his new company would provide, and how this company would stand out among an existing landscape of competitors. The logo for O’Connor & Associates illustrates the physical and financial growth their clients achieve when executing solutions tailored for their business goals.