PGH Mobile Toolbox

They chose our team…and we brought the branding tools.

Challenge

Grounded + Neighborhood Allies teamed up to create a first-of-its-kind resource in Allegheny County: a “mobile” tool shed (read trailer) stocked with shovels, rakes, pruning shears, gardening tools, and refuse bags. This shared community resource is an extension of the Lots to Love initiative will be made to  available to people who need tools for a neighborhood cleanup or vacant lot beautification.

They required a name, logo, and trailer wrap. How best to make this new brand both work in concert with Lots to Love and make the trailer enticing and informative to the general public.

Solution

We created a straightforward name — PGH Mobile Toolbox — and the tagline “You bring the team. We bring the tools.”

The logo mark is built from the Lots to Love logo, flipping it around roughly 210º, then adding a wheel and hitch. Because the Pgh Mobile Toolbox is a resource of Lots to Love, we wanted to keep the brand connected. 

Results

In Spring of 2017, the vibrantly wrapped trailer hit the streets. Beginning in May 2019, Grounded and Neighborhood Allies will begin the third season of this shared community resource for resident use.