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community

Do Good

by Shift Collaborative, January 25, 2017

Do Good Shift Says

Most large corporations have a Community Relations or Corporate Social Responsibility (CSR) department, which focuses on giving back to the communities where they do business, where their employees live and where their customers are. According to a Time Magazine article, in 2002 only about a dozen Fortune 500 companies issued a CSR or sustainability report. Now […]

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Blogging and the virtual neighborhood

by Cynthia Closkey, November 12, 2012

Blogs are front porches reinvented for a digital age, perhaps—platforms that take the inside out and bring the outside in, corridors of courtesy in a digital and fast-paced world. Kathryn McCollough considers the role of porches in community life, and whether blogs might be a form of virtual porch. (Thanks to Chris at gunky.org for linking to […]

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Pepsi sits out the Super Bowl in favor of “cause-related marketing”

by Cynthia Closkey, December 29, 2009

Classic Pepsi commercial from the 1960s Pepsi has long been a major advertiser during the Super Bowl — the most expensive and widely-seen showcase for television advertising — but in 2010 they’re taking a different approach. “Pepsi Benches Its Drinks,” Suzanne Vranica, Wall Street Journal 12/17/2009 In lieu of spending as much as $3 million […]

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