Do Good

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Do Good Shift Says

Most large corporations have a Community Relations or Corporate Social Responsibility (CSR) department, which focuses on giving back to the communities where they do business, where their employees live and where their customers are. According to a Time Magazine article, in 2002 only about a dozen Fortune 500 companies issued a CSR or sustainability report. Now the majority does.  Some companies … Read More

Blogging and the virtual neighborhood

Cynthia CloskeyGeneral

Blogs are front porches reinvented for a digital age, perhaps—platforms that take the inside out and bring the outside in, corridors of courtesy in a digital and fast-paced world. Kathryn McCollough considers the role of porches in community life, and whether blogs might be a form of virtual porch. (Thanks to Chris at for linking to this thoughtful post.) People often … Read More

Pepsi sits out the Super Bowl in favor of “cause-related marketing”

Cynthia CloskeyGeneral

Classic Pepsi commercial from the 1960s Pepsi has long been a major advertiser during the Super Bowl — the most expensive and widely-seen showcase for television advertising — but in 2010 they’re taking a different approach. “Pepsi Benches Its Drinks,” Suzanne Vranica, Wall Street Journal 12/17/2009 In lieu of spending as much as $3 million for each 30-second ad during … Read More