Do Good

Do Good Shift Says

Most large corporations have a Community Relations or Corporate Social Responsibility (CSR) department, which focuses on giving back to the communities where they do business, where their employees live and where their customers are. According to a Time Magazine article, in 2002 only about a dozen Fortune 500 companies issued a CSR or sustainability report. Now the majority does.  Some companies … Read More

Nonprofits and the real-time web

What impacts are right around the corner?Organizations that choose to do so are already able to run circles around the web using these real-time technologies. I expect that some will do so and many will not. It will be like the difference between organizations that developed an effective web or email presence early vs. those that did not. “If organizations … Read More

Marketing for Nonprofits Workshop

My colleague Karen Bryant will be presenting an all-day marketing class at the Bayer Center for Nonprofit Management this Thursday. There are still a few spots open. Marketing for Nonprofits: Five Keys to a Winning Marketing Plan. Every nonprofit needs a strategic marketing plan to attract clients, secure funding and get noticed. This practical, how-to session presents the five keys … Read More