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If you’ve searched a site recently on Google, you may have noticed information about events or services appear to the right of your primary search results, or in expanded search results. These are Google snippets, and they are created by setting structured data in Google Webmaster tools. Google has simplified the process of creating snippets […]
Continue ReadingSeth Godin looks at retail promotion in the real world and online (“Powerful (and powerless) merchants“) and says that promotion techniques that we have become used to in offline retail don’t transfer well online. When we shop in the real world, we take it for granted that end caps and promotions and speed tables and […]
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