How to sell a yellow shirt

Cynthia CloskeyGeneral

Vanessa-German-Artist

What could be more boring than writing descriptions of articles of clothing for a catalog? After describing your fourteenth long-sleeved yellow shirt, you’d have to be tempted to write something wacky, anything at all that doesn’t involve percentage of cotton versus linen versus rayon, or buttons or the lack thereof. And if writing description after description is dull, reading them … Read More

Data Highlighter Feature – Google Webmaster Tools

Cynthia CloskeyGeneral

If you’ve searched a site recently on Google, you may have noticed information about events or services appear to the right of your primary search results, or in expanded search results.  These are Google snippets, and they are created by setting structured data in Google Webmaster tools.  Google has simplified the process of creating snippets with their point-and-click tool, Data Highlighter. … Read More

How Google’s newest search ranking algorithm puts the focus on quality user experiences

Cynthia CloskeyGeneral

This excellent video by SEOmoz explains, in everyday terms, how Google changed the way it ranks websites for search results, and how this affects your web strategy. View original post and transcript: How Google’s Panda Update Changed SEO Best Practices Forever – Whiteboard Friday I am a big fan of this new ranking philosophy and strategy, because it puts the … Read More

Be a Favorite Place on Google

Cynthia CloskeyGeneral

We received Big Big Design’s “Favorite Place on Google” sticker today, and I’m geekily excited. The sticker is a window decal with a barcode that points to our business listing on Google and Google Maps. A person with a camera phone can scan the barcode to see our listing, including information we post there — hours, coupons and specials, reviews … Read More