Six Incredible Cave Drawings of Kittens at Play

Article by Tim Colbert, public relations director at Shift Collaborative While every generation thinks they invented sex, I’m starting to worry that a lot of our younger marketing and PR peers feel that they’ve invented communication. I blame social media. Kids, I’ve got a message for you — social media is the latest but by no means the last in … Read More

Social media. What's all the fuss about?

If you’re not using social media for your company right now, maybe you have a reason.  Possibly it’s because you haven’t had the time. Maybe you just don’t see how social media can impact your company. Maybe you haven’t been wowed by the results.  In this article, we will show you some extreme examples that hopefully will ‘wow’ you with … Read More

FAQ: Should my organization create a Facebook Page or Facebook Group?

Q: I’m on the leadership team of a nonprofit, and we want to use Facebook to connect with potential donors and volunteers. Should we create a Page or a Group? A: If you’re creating the official presence of an entity on Facebook — whether an organization or a business — you should create a Page. Here’s how Facebook describes the … Read More