Website Design PT2: You Have Users

by Therese Joseph, Shift PR Fellow When attempting to understand the choices and motives of your online audience, there is one essential fact you must know.  You can call them your audience, your customers, your clients, or your whatever.  It doesn’t matter.  What matters is that you understand that they are much more than these labels convey.  When they are … Read More

Website Design PT1: 5 Wrong Assumptions

by Therese Joseph, Shift PR Fellow Website design is a complicated process.  However, it is often assumed that the process is much more simple than it is.  It’s more than picking some colors, sketching a layout and coding it to match.  The timeline to create or redesign a really good website can take months.  Great websites are often built on … Read More