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Allison Mathis

Think Local: Partnering with a Pittsburgh Creative Agency

by Allison Mathis, May 8, 2025

Pittsburgh

Do you have a favorite bridge? Have you ever held your breath driving through the Fort Pitt Tunnel? Navigating Pittsburgh isn’t just about following Google Maps; it’s about understanding the flow, the shortcuts, and the potholes. Local understanding and shared history are the key to connection in our city. Learn how partnering with a Pittsburgh creative agency can help your marketing efforts. 

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Women’s History Month: Heroines of Pittsburgh

by Allison Mathis, March 10, 2025

Pittsburgh Bridge

This Women’s History Month, we’re celebrating some of Pittsburgh’s unsung heroines—activists, artists, educators, and scientists who may not be household names. Plenty of incredible women were instrumental in shaping the city we know and love today. Some fought for civil rights and social justice, others broke barriers in science and medicine, and many changed the art world forever. Without them, and women, Pittsburgh wouldn’t be the thriving, creative, and resilient city it is today.

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Thanksgiving Traditions, Gratitude, N’at

by Allison Mathis, November 26, 2024

Thanksgiving is just around the corner, and we think traditions truly make the holiday special. There are so many traditions — family recipes passed down through generations, annual flag football games, and preparing for Black Friday to name a few. Everyone has an unique way of celebrating. Join us as we explore Thanksgiving traditions, Shift style.

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Women’s Small Business Month

by Allison Mathis, October 30, 2024

October is National Women’s Small Business Month. Shift Collaborative is a women-owned business as certified by the Women’s Business Enterprise National Council (WBENC). Let’s shine a spotlight on the incredible contributions of a few women entrepreneurs across Pittsburgh. 

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Transform Your Online Presence Like a Superstar

by Allison Mathis, August 30, 2024

looker studio

Imagine your website as a bustling concert venue—every click, every scroll, and every interaction is a performance that needs to go off without a hitch. Just like a chart-topping artist relies on feedback to fine-tune their show, your website thrives on insights from performance reports.
But where can you find great performance reports? Enter Looker Studio. Let’s dive into why using Looker to understand your website performance is a game-changer.

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13 Marketing Lessons Inspired by Taylor Swift (Shift’s Version)

by Allison Mathis, July 12, 2024

Confetti celebration at Taylor Swift Concert

Taylor Swift is not just a global pop icon; she is a marketing mastermind. What if we told you none of it was accidental? Her ability to break the Internet, engage with her audience, and define relevance in an ever-changing industry is nothing short of remarkable. We know it all too well. Here are 13 Taylor Swift-inspired marketing lessons.

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Shift Collaborative, Established 2013

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