Marketing Shifted. Now what…

Sarah MayerCommunications, Marketing Strategy

Due to the emergence of digital media (i.e. social media, blogging, video, online reviews, etc) marketing is shifting almost daily. Traditional marketing channels have gone digital.  Buying has gone social.  Experiences with new and current customers are happening online first before the real-world.  As a business, organization or professional it’s important to take a thoughtful look at the best way … Read More

Thanks and Joy

Cynthia CloskeyGeneral

Scrabble tiles spell out "be thankful" on a galvanized surface

As we approach the holiday season, the Shift team is taking a little time to share what brings us joy and makes us feel thankful — so many things, big and small. Sara Coffey I am thankful for my community in Pittsburgh, and the way they inspire and support me. Specifically the women around me who are constant source of inspiration. … Read More

Natural Product Expo: Product Reviews

Eric SlossGeneral, Market Research

Jalapeno chips

The amount of free samples and giveaways from the Natural Product Expo loaded us with lots of strange and wonderful treats. As an opportunity to challenge our Writing Team, we all took a product and found creative ways to write a product review. Have fun reading some of the interesting ways we decided to review some peculiar products. BRAD’s Veggie … Read More

PUMP Brand Refresh: Elevating a Storied Brand

Andrew GordonBranding, Communications, Design, Market Research

PUMP logo

At Shift Collaborative, we love creating brand identities because it’s a chance for our whole team to get together and contribute to something meaningful that will be visible in our community. We were especially eager to work on a new brand identity for the Pittsburgh Urban Magnet Project, or PUMP as it is known to most in the Pittsburgh community. … Read More

Do Good

Jennifer HighfieldDo Good

Do Good Shift Says

Most large corporations have a Community Relations or Corporate Social Responsibility (CSR) department, which focuses on giving back to the communities where they do business, where their employees live and where their customers are. According to a Time Magazine article, in 2002 only about a dozen Fortune 500 companies issued a CSR or sustainability report. Now the majority does.  Some companies … Read More

A Culture of Workplace Giving

Sarah MayerCommunity, Non-Profit Organizations

Shift Collaborative has been in business for almost four years, and I believe that we are only at the beginning of defining our company’s culture. This process of defining is likely [we hope] to be an ongoing and evolving process as we grow, expand, and adapt in the creative industry space. One of many things that our small group sees eye to eye on, is making an impact beyond … Read More

Be Creative Every Day: Tips From the Non-Creative

Jennifer HighfieldGeneral

Crayola Colored Pencils and coloring sheet

Creative: Having the quality or power of creating. Resulting from originality of thought, expression. (Dictionary.com) As you can imagine, a creative agency like Shift Collaborative is full of creative professionals. I am not one of them. Not in the traditional sense. I can’t draw a stick figure. I don’t sketch or doodle during conference calls. I make lists. I’m a … Read More

From Local Attention to National Acclaim for Smallman Galley

Tim ColbertCommunications, Media Relations, Shift News

A virtuous PR path for the country’s first restaurant incubator Since we started working with Smallman Galley just over a year ago (has it really been an entire year?!), we’ve been on an adventure to collaborate with the owners, the chefs, and the bar-program manager to bring their passions to life: four aspiring chefs in four separate kitchens — with … Read More