Creativity and collaboration are two of our favorite things at Shift (obviously). Also, creative problem solving and issue resolution are skills we use in both our work and in our kitchens. For so many, the first place you learn to come up with an idea, collaborate on execution, and see a beautiful finished product is […]
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Cooking Forward to 2022!
Personalize Marketing with the Users in Mind
Personalized marketing is a useful marketing strategy that effectively uses data to create tailored user experiences on various channels. The concept of personalized marketing is not new, but it is changing marketing to improve the customer experience and making businesses more profitable.
Continue ReadingNo need for ice breakers, you have data! Getting to know your audience using Google Analytics
A well-developed, user-centric strategy leans on data. With the right tracking in place, information on the demographics of people visiting your site, how they find it, and what they do while on your website is powerful information. Google Analytics (GA) is one tool that can shed light on these aforementioned insights, and more. In fact, […]
Continue ReadingWhat does it mean to be a sustainably-minded marketer?
You might be thinking “sustainable marketing” — that’s an oxymoron. It seems unlikely that sustainability and marketing can coexist. Product companies use marketing to coax consumers to buy the things they make, and then the companies make more things, and consumers buy the things again. And so the cycle continues, and it doesn’t typically involve […]
Continue ReadingDoes Your Website Pass the Google Core Web Vitals Test?
Get your website ready ahead of Core Web Vitals being added to Google’s search algorithm. Shift will help develop a clear plan of action prioritized by the pages that your site visitors value the most.
Continue ReadingCelebrating Women-Owned Businesses in Pittsburgh
Shift Collaborative is proud to be a women-owned business in Pittsburgh. To celebrate International Women’s Day on March 8, we are sharing this list of 12 women-owned businesses in Pittsburgh that we love. Shop small, shop local, and support women-owned businesses in the ‘burgh!
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