Personalized marketing is a useful marketing strategy that effectively uses data to create tailored user experiences on various channels. The concept of personalized marketing is not new, but it is changing marketing to improve the customer experience and making businesses more profitable.
A well-developed, user-centric strategy leans on data. With the right tracking in place, information on the demographics of people visiting your site, how they find it, and what they do while on your website is powerful information. Google Analytics (GA) is one tool that can shed light on these aforementioned insights, and more. In fact, GA provides so much information … Read More
You might be thinking “sustainable marketing” — that’s an oxymoron. It seems unlikely that sustainability and marketing can coexist. Product companies use marketing to coax consumers to buy the things they make, and then the companies make more things, and consumers buy the things again. And so the cycle continues, and it doesn’t typically involve caring about the long-term health … Read More
Heading into the holiday season online visibility is top of mind for store owners. Consumers will be doing their gift buying mostly online this year, so being in tune with user search behavior can make a big impact for a paid search campaign. Here are some recommended tools to help get you aligned for success!
In a more normal state of affairs, businesses work hard to communicate core values to employees and customers. In this state of emergency, those values are simply being revealed and people are paying attention. Among the best things you can do is to show that your organization values the health and safety of employees and the needs of their families.