Audiences want valuable information that meets them where they are, and speaks to what they’re thinking about. One effective strategy for engaging with your audience is by creating and sharing useful, evergreen content.
Physical Distancing: Work Apart
This final post for this series applies our design expertise to inform how to create and collaborate over distance. We are students of good meetings and the creative process. Most design work begins with empathy for people and understanding their experience and circumstances.
Physical Distancing: Show Compassion
Everything is different. Many products are more relevant in a crisis and when people are social distancing/physical distancing. Even if you can continue to conduct business as usual, you must adjust your marketing strategy and your message while others’ lives are in turmoil.
Physical Distancing: Stay Safe
In a more normal state of affairs, businesses work hard to communicate core values to employees and customers. In this state of emergency, those values are simply being revealed and people are paying attention. Among the best things you can do is to show that your organization values the health and safety of employees and the needs of their families.
Why We Celebrate International Women’s Day
To celebrate International Women’s Day (IWD) 2020, we wanted to take inspiration from the uplifting ladies at Women’s Center and Shelter of Greater Pittsburgh and articulate what IWD means to each of us. These are the reasons why we celebrate.
Your Meetings Don’t Have to Suck
Meetings have a nasty reputation as 30-to-90-minute wastes of time. Meetings also come with a human cost. They poke holes in your daily workflow and detract from your focus. But, this doesn’t have to be your reality — your meetings don’t have to suck!
What We’re Reading in 2020
As a small brand design agency with a multi-talented staff, we’re big fans of self-educating. Whether that means mastering a new digital advertising tool, embracing a new approach to creative thinking, or gaining a greater understanding of the world in which our work exists, we love when we find what we need in a book. Here are a few of the books we’ve each been meaning to read for a little while – perhaps you can add them to your reading list and learn alongside us.
Preparation Leads to Great Design: Annual Report Tips for Success
Annual report design does not need to be an afterthought. Lift up the visibility of your organization’s story with a thoughtful design that makes an impact. Make the most of your annual or impact report with these preparation tips.
How much impact can one straw have? The Straw Forward Project
How do you persuade people to rethink something that is deeply embedded in their lives — so embedded that daily life would be radically different without it? With the Straw Forward project, we encouraged conversation about a nuanced issue.
Marketing Shifted. Now what…
Due to the emergence of digital media (i.e. social media, blogging, video, online reviews, etc) marketing is shifting almost daily. Traditional marketing channels have gone digital. Buying has gone social. Experiences with new and current customers are happening online first before the real-world. As a business, organization or professional it’s important to take a thoughtful look at the best way … Read More
Thanks and Joy
As we approach the holiday season, the Shift team is taking a little time to share what brings us joy and makes us feel thankful — so many things, big and small. Sara Coffey I am thankful for my community in Pittsburgh, and the way they inspire and support me. Specifically the women around me who are constant source of inspiration. … Read More
The Dialect of Design
When you travel, you realize a lot of things about the way you communicate. During a recent trip, I began to think about the fact that graphic design has its own “regional accent,” not unlike spoken communication.