On January 21, 2023, Shift officially turned ten. This article shares what we’ve been up to over a decade of brand-building work.
Continue Readingby Sarah Mayer,
by Sarah Mayer,
On January 21, 2023, Shift officially turned ten. This article shares what we’ve been up to over a decade of brand-building work.
Continue Readingby Larissa Gula,
Google Analytics 4 (GA4) enables you to measure traffic and engagement across your websites and apps. As of June 30, 2023 Universal Google Analytics will be sunset.
Continue Readingby Sarah Mayer,
Nonprofit marketers do more with less, so every tip for improving or streamlining processes helps. Learn about five tools that every marketer should consider.
Continue ReadingCreativity and collaboration are two of our favorite things at Shift (obviously). Also, creative problem solving and issue resolution are skills we use in both our work and in our kitchens. For so many, the first place you learn to come up with an idea, collaborate on execution, and see a beautiful finished product is […]
Continue Readingby Cynthia Closkey,
Personalized marketing is a useful marketing strategy that effectively uses data to create tailored user experiences on various channels. The concept of personalized marketing is not new, but it is changing marketing to improve the customer experience and making businesses more profitable.
Continue Readingby Kelly Currie,
A well-developed, user-centric strategy leans on data. With the right tracking in place, information on the demographics of people visiting your site, how they find it, and what they do while on your website is powerful information. Google Analytics (GA) is one tool that can shed light on these aforementioned insights, and more. In fact, […]
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