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Shift Collaborative

Working with fearless birds ready to make bold moves.

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Blog

A Decade of Making Shift Happen

by Sarah Mayer, January 20, 2023

On January 21, 2023, Shift officially turned ten. This article shares what we’ve been up to over a decade of brand-building work.

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Google Analytics 4: What Website Owners Need to Know

by Larissa Gula, November 13, 2022

worker uses google analytics on their laptop

Google Analytics 4 (GA4) enables you to measure traffic and engagement across your websites and apps. As of June 30, 2023 Universal Google Analytics will be sunset.

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Five Nonprofit Marketing Tools

by Sarah Mayer, January 21, 2022

Nonprofit marketers do more with less, so every tip for improving or streamlining processes helps. Learn about five tools that every marketer should consider.

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Cooking Forward to 2022!

by Shift Collaborative, December 22, 2021

Illustration from Shift Collaborative recipe book table of contents.

Creativity and collaboration are two of our favorite things at Shift (obviously). Also, creative problem solving and issue resolution are skills we use in both our work and in our kitchens.  For so many, the first place you learn to come up with an idea, collaborate on execution, and see a beautiful finished product is […]

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Personalize Marketing with the Users in Mind

by Cynthia Closkey, June 29, 2021

User experiencing personalized marketing on devices

Personalized marketing is a useful marketing strategy that effectively uses data to create tailored user experiences on various channels. The concept of personalized marketing is not new, but it is changing marketing to improve the customer experience and making businesses more profitable.

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No need for ice breakers, you have data! Getting to know your audience using Google Analytics

by Kelly Currie, May 10, 2021

A well-developed, user-centric strategy leans on data. With the right tracking in place, information on the demographics of people visiting your site, how they find it, and what they do while on your website is powerful information.  Google Analytics (GA) is one tool that can shed light on these aforementioned insights, and more. In fact, […]

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128 N. Highland Ave, Ste 204
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