The folks at ShortStack — a service that helps you create apps and interesting things on Facebook Pages — have some excellent thoughts on what Facebook’s decision to ban fan-gating on Pages, and tips for how to adjust your Page. At ShortStack we have over 350,000 customers, all of whom are Facebook Page Admins. I’m always analyzing the data from … Read More
Web Design PT3: Learning from Your Mistakes
by Therese Joseph, Shift PR Fellow In this digital age, technology is advancing at a dizzying speeds. If you own a business, it is practically mandatory that you have a website. Not having a website could hurt the success of your business. But having a website that is not meeting the needs of your users is a mistake that can … Read More
Cynthia on AwesomeCast 212: “Commercial Weeds”
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Website Design PT2: You Have Users
by Therese Joseph, Shift PR Fellow When attempting to understand the choices and motives of your online audience, there is one essential fact you must know. You can call them your audience, your customers, your clients, or your whatever. It doesn’t matter. What matters is that you understand that they are much more than these labels convey. When they are … Read More
Website Design PT1: 5 Wrong Assumptions
by Therese Joseph, Shift PR Fellow Website design is a complicated process. However, it is often assumed that the process is much more simple than it is. It’s more than picking some colors, sketching a layout and coding it to match. The timeline to create or redesign a really good website can take months. Great websites are often built on … Read More
5 Eye Tracking Tips for Blog Posts
Eye tracking studies reveal strategies you can use when crafting your latest blog post. Follow these five tips to hold people’s attention and keep them on the page longer.
Pictures + words = better social sharing
You’ve seen them: pictures with words embedded in them, and words presented as images. They’re everywhere across the web. Some are memes, but more are quotes, advice, and inspirational sayings. Education is every day and everywhere, the only thing you have to pay is attention. – Tim Fargo #quote pic.twitter.com/OFX2FLwzuZ — Tim Fargo (@alphabetsuccess) June 9, 2014 People identify with quotes and jokes … Read More
Visual Best Practices For Presentations
by Therese Joseph, Shift PR Fellow So you’ve been working on this project. It’s practically consuming your life. At least, it seems that way sometimes. Luckily, you are near the end, and you are so relieved until you realize this means you need to create a presentation. Suddenly, panic ensues. There’s so many questions to consider. What colors do you … Read More
Artist Vanessa German Shifts Community Perceptions Through Creative Action
Through her Indiegogo campaign, Vanessa German and the ARThouse have raised over $38,000 toward the purchase and renovation of the ARThouse’s new location. We are proud to have been a part of this campaign to help Vanessa make a difference in Homewood, and in the lives of its kids.