Website Design PT4: Competition in a Digital World

by Therese Joseph, Shift PR Fellow Just as technology is advancing the way we do business, so it is also advancing who we are competing against.  In order to retain your competitive edge in the digital landscape, you need to be aware of who your new competitors are and how you are measuring up against your competition. Who are your … Read More

What to do now that Facebook won’t let you force people to like your page

The folks at ShortStack — a service that helps you create apps and interesting things on Facebook Pages — have some excellent thoughts on what Facebook’s decision to ban fan-gating on Pages, and tips for how to adjust your Page. At ShortStack we have over 350,000 customers, all of whom are Facebook Page Admins. I’m always analyzing the data from … Read More

Web Design PT3: Learning from Your Mistakes

by Therese Joseph, Shift PR Fellow In this digital age, technology is advancing at a dizzying speeds.  If you own a business, it is practically mandatory that you have a website.  Not having a website could hurt the success of your business.  But having a website that is not meeting the needs of your users is a mistake that can … Read More

Website Design PT2: You Have Users

by Therese Joseph, Shift PR Fellow When attempting to understand the choices and motives of your online audience, there is one essential fact you must know.  You can call them your audience, your customers, your clients, or your whatever.  It doesn’t matter.  What matters is that you understand that they are much more than these labels convey.  When they are … Read More

Website Design PT1: 5 Wrong Assumptions

by Therese Joseph, Shift PR Fellow Website design is a complicated process.  However, it is often assumed that the process is much more simple than it is.  It’s more than picking some colors, sketching a layout and coding it to match.  The timeline to create or redesign a really good website can take months.  Great websites are often built on … Read More

5 Eye Tracking Tips for Blog Posts

Eye tracking studies reveal strategies you can use when crafting your latest blog post. Follow these five tips to hold people’s attention and keep them on the page longer.

Pictures + words = better social sharing

You’ve seen them: pictures with words embedded in them, and words presented as images. They’re everywhere across the web. Some are memes, but more are quotes, advice, and inspirational sayings. Education is every day and everywhere, the only thing you have to pay is attention. – Tim Fargo #quote pic.twitter.com/OFX2FLwzuZ — Tim Fargo (@alphabetsuccess) June 9, 2014 People identify with quotes and jokes … Read More