On January 21, 2023, Shift officially turned ten. This article shares what we’ve been up to over a decade of brand-building work.
Continue Readingby Sarah Mayer,
A Decade of Making Shift Happen
Five Nonprofit Marketing Tools
Nonprofit marketers do more with less, so every tip for improving or streamlining processes helps. Learn about five tools that every marketer should consider.
Continue ReadingWhat does it mean to be a sustainably-minded marketer?
You might be thinking “sustainable marketing” — that’s an oxymoron. It seems unlikely that sustainability and marketing can coexist. Product companies use marketing to coax consumers to buy the things they make, and then the companies make more things, and consumers buy the things again. And so the cycle continues, and it doesn’t typically involve […]
Continue ReadingDoes Your Website Pass the Google Core Web Vitals Test?
Get your website ready ahead of Core Web Vitals being added to Google’s search algorithm. Shift will help develop a clear plan of action prioritized by the pages that your site visitors value the most.
Continue ReadingPreparation Leads to Great Design: Annual Report Tips for Success
Annual report design does not need to be an afterthought. Lift up the visibility of your organization’s story with a thoughtful design that makes an impact. Make the most of your annual or impact report with these preparation tips.
Continue ReadingMarketing Shifted. Now what…
Due to the emergence of digital media (i.e. social media, blogging, video, online reviews, etc) marketing is shifting almost daily. Traditional marketing channels have gone digital. Buying has gone social. Experiences with new and current customers are happening online first before the real-world. As a business, organization or professional it’s important to take a thoughtful […]
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