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Sarah Mayer

A Decade of Making Shift Happen

by Sarah Mayer, January 20, 2023

On January 21, 2023, Shift officially turned ten. This article shares what we’ve been up to over a decade of brand-building work.

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Five Nonprofit Marketing Tools

by Sarah Mayer, January 21, 2022

Nonprofit marketers do more with less, so every tip for improving or streamlining processes helps. Learn about five tools that every marketer should consider.

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What does it mean to be a sustainably-minded marketer?

by Sarah Mayer, April 20, 2021

sustainability in marketing image with maze font

You might be thinking “sustainable marketing” — that’s an oxymoron. It seems unlikely that sustainability and marketing can coexist. Product companies use marketing to coax consumers to buy the things they make, and then the companies make more things, and consumers buy the things again. And so the cycle continues, and it doesn’t typically involve […]

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Does Your Website Pass the Google Core Web Vitals Test?

by Sarah Mayer, March 12, 2021

Shift-illustrated words that say we're here to help

Get your website ready ahead of Core Web Vitals being added to Google’s search algorithm. Shift will help develop a clear plan of action prioritized by the pages that your site visitors value the most.

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Preparation Leads to Great Design: Annual Report Tips for Success

by Sarah Mayer, September 10, 2019

412 Food Rescue 2019 Impact Report Cover

Annual report design does not need to be an afterthought. Lift up the visibility of your organization’s story with a thoughtful design that makes an impact. Make the most of your annual or impact report with these preparation tips.

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Marketing Shifted. Now what…

by Sarah Mayer, January 3, 2019

Due to the emergence of digital media (i.e. social media, blogging, video, online reviews, etc) marketing is shifting almost daily. Traditional marketing channels have gone digital.  Buying has gone social.  Experiences with new and current customers are happening online first before the real-world.  As a business, organization or professional it’s important to take a thoughtful […]

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