Strategic Media Messaging and Communication
Press Event Management
Control your messaging. News conferences, major announcements, grand openings, ribbon cuttings — creative media events galvanize attention and drive interest in our short-attention-span era.
Strategic, thoughtful, and professional outreach to print, online, TV, and radio editors and journalists remains the cornerstone of successful communication efforts, either as a standalone tactic or, more likely, in conjunction with a larger traditional marketing or social media campaign.
Proactive crisis communication plans create a roadmap for what you (and your employees) should do (and not do) in the event of unwanted media attention. In the event of a crisis, Shift can help craft your messaging and distribute it through appropriate channels.
Telling your story in your way that attracts people to support your cause financially is important to be sustainable. We have decades of experience working with non-profit organizations that need support with foundation relations, corporate sponsorships, annual giving campaigns or individual giving strategies. We also provide guidance for social for-profit ventures to seek financial support in a variety of ways through partnerships, private investments, programming, and more.
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