Make Sure Your Message Reaches the Right People
The strategy needed to reach your target market is half the battle. The other half is crafting a brand-aligned message customized for the audience and the communication channel.
Strategy
Messaging
Social Media
A comprehensive marketing strategy is the foundation for all marketing activities and becomes an implementation roadmap. Take your strategy and run with it, or collaborate with Shift to help you implement part or all of it.
A thorough message framework helps to keep content and language on point for each of your target audiences. Messaging is a crucial part of engaging with the people your brand serves.
A social media strategy briefly outlines best practices and keeps your eye on marketing goals and milestones. A content calendar keeps you on track with regular posting. The Shift team can work collaboratively to use social media and a brand engagement tool.
Public Relations
Email Marketing
Traditional Marketing
We are prepared to fulfill any client writing need that comes our way, including content development for PR. Services include press releases, media advisories, speeches, short-form news announcements, and more.
Email marketing is not dead. When coupled with a strong content and social media approach, email is a very effective tool. Work with Shift to create compelling email content and visually appealing email designs.
Even in our highly digital world, there is still a place for traditional marketing efforts. We help clients write and design direct mailngs, handle media buying and negotiation for print, radio, and TV advertising, and create speciality promotional materials.
Print Collateral
Search Engine Optimization (SEO)
Blog + Web Content
Before Shift designs print materials to educate a target market, we work with clients to develop content for pieces like annual reports, posters, brochures, infographics, and more.
Organizations create content all of the time, but how often do they leverage it in the online realm? Not often enough. We work with organizations to not only create the right content and messaging, but also in leveraging it for search engine optimization. Together we can discover and respond to organic opportunities within your website.
Integrate blogging into your communications strategy to engage your audience. We can develop a content calendar and strategy to share updates and information about brand services and products. Want us to write your blog post and publish it too? No problem, we’ve got this.
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