How do you persuade people to rethink something that is deeply embedded in their lives — so embedded that daily life would be radically different without it? With the Straw Forward project, we encouraged conversation about a nuanced issue.
Continue ReadingBlog
How much impact can one straw have? The Straw Forward Project
Marketing Shifted. Now what…
Due to the emergence of digital media (i.e. social media, blogging, video, online reviews, etc) marketing is shifting almost daily. Traditional marketing channels have gone digital. Buying has gone social. Experiences with new and current customers are happening online first before the real-world. As a business, organization or professional it’s important to take a thoughtful […]
Continue ReadingThanks and Joy
As we approach the holiday season, the Shift team is taking a little time to share what brings us joy and makes us feel thankful — so many things, big and small. Sara Coffey I am thankful for my community in Pittsburgh, and the way they inspire and support me. Specifically the women around me who […]
Continue ReadingThe Dialect of Design
When you travel, you realize a lot of things about the way you communicate. During a recent trip, I began to think about the fact that graphic design has its own “regional accent,” not unlike spoken communication.
Continue ReadingNatural Product Expo: Product Reviews
The amount of free samples and giveaways from the Natural Product Expo loaded us with lots of strange and wonderful treats. As an opportunity to challenge our Writing Team, we all took a product and found creative ways to write a product review. Have fun reading some of the interesting ways we decided to review […]
Continue ReadingAn Expo of Natural Products Shows What’s Right and Wrong with How We Consume
Baltimore is known for all things crab legs, soft shell, soup, cakes and steamed. But for three days in September the “Charm City” played host to more than 1,500 other food options when the Natural Products Expo East set up shop in the city’s convention center a few hundred yards from Inner Harbor. The broad […]
Continue Reading
