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Blog

How much impact can one straw have? The Straw Forward Project

by Shift Collaborative, July 8, 2019

Straws crafted into coral, clown fish, and other creatures

How do you persuade people to rethink something that is deeply embedded in their lives — so embedded that daily life would be radically different without it? With the Straw Forward project, we encouraged conversation about a nuanced issue.

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Marketing Shifted. Now what…

by Sarah Mayer, January 3, 2019

Due to the emergence of digital media (i.e. social media, blogging, video, online reviews, etc) marketing is shifting almost daily. Traditional marketing channels have gone digital.  Buying has gone social.  Experiences with new and current customers are happening online first before the real-world.  As a business, organization or professional it’s important to take a thoughtful […]

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Thanks and Joy

by Cynthia Closkey, November 19, 2018

Scrabble tiles spell out "be thankful" on a galvanized surface

As we approach the holiday season, the Shift team is taking a little time to share what brings us joy and makes us feel thankful — so many things, big and small. Sara Coffey I am thankful for my community in Pittsburgh, and the way they inspire and support me. Specifically the women around me who […]

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The Dialect of Design

by Shift Collaborative, August 7, 2018

dialect-of-design

When you travel, you realize a lot of things about the way you communicate. During a recent trip, I began to think about the fact that graphic design has its own “regional accent,” not unlike spoken communication.

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Natural Product Expo: Product Reviews

by Shift Collaborative, December 12, 2017

Jalapeno chips

The amount of free samples and giveaways from the Natural Product Expo loaded us with lots of strange and wonderful treats. As an opportunity to challenge our Writing Team, we all took a product and found creative ways to write a product review. Have fun reading some of the interesting ways we decided to review […]

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An Expo of Natural Products Shows What’s Right and Wrong with How We Consume

by Shift Collaborative, November 5, 2017

Baltimore is known for all things crab legs, soft shell, soup, cakes and steamed. But for three days in September the “Charm City” played host to more than 1,500 other food options when the Natural Products Expo East set up shop in the city’s convention center a few hundred yards from Inner Harbor. The broad […]

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