Google Analytics 4 (GA4) enables you to measure traffic and engagement across your websites and apps. As of June 30, 2023 Universal Google Analytics will be sunset.
Continue Readingby Cynthia Closkey,
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Google Analytics 4: What Website Owners Need to Know
Five Nonprofit Marketing Tools
Nonprofit marketers do more with less, so every tip for improving or streamlining processes helps. Learn about five tools that every marketer should consider.
Continue ReadingCooking Forward to 2022!
Creativity and collaboration are two of our favorite things at Shift (obviously). Also, creative problem solving and issue resolution are skills we use in both our work and in our kitchens. For so many, the first place you learn to come up with an idea, collaborate on execution, and see a beautiful finished product is […]
Continue ReadingPersonalize Marketing with the Users in Mind
Personalized marketing is a useful marketing strategy that effectively uses data to create tailored user experiences on various channels. The concept of personalized marketing is not new, but it is changing marketing to improve the customer experience and making businesses more profitable.
Continue ReadingNo need for ice breakers, you have data! Getting to know your audience using Google Analytics
A well-developed, user-centric strategy leans on data. With the right tracking in place, information on the demographics of people visiting your site, how they find it, and what they do while on your website is powerful information. Google Analytics (GA) is one tool that can shed light on these aforementioned insights, and more. In fact, […]
Continue ReadingWhat does it mean to be a sustainably-minded marketer?
You might be thinking “sustainable marketing” — that’s an oxymoron. It seems unlikely that sustainability and marketing can coexist. Product companies use marketing to coax consumers to buy the things they make, and then the companies make more things, and consumers buy the things again. And so the cycle continues, and it doesn’t typically involve […]
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