Check out what we did in 2025!
Continue Readingby Cynthia Closkey,
And That’s a Wrap!
Four steps for turning website visitors into customers
Have a lot of visitors to your website? Great! Let’s chat about site conversion. Do you know how many of those site visitors go on to buy your products or services? No? That’s not great. While the number of people visiting your site is important, the number of people taking action based on what they […]
Continue ReadingSolving Common Website Problems
Take the tale of Goldilocks, exploring the options in front of her and opting away from the extremes of too – too hot, too cold, too soft, too hard. (We’ll skip over the part of her waltzing into the nice home of bears and helping herself for now.) In the end she finds there’s a happy middle that works best.
Continue ReadingPersonalize Marketing with the Users in Mind
Personalized marketing is a useful marketing strategy that effectively uses data to create tailored user experiences on various channels. The concept of personalized marketing is not new, but it is changing marketing to improve the customer experience and making businesses more profitable.
Continue ReadingNo need for ice breakers, you have data! Getting to know your audience using Google Analytics
A well-developed, user-centric strategy leans on data. With the right tracking in place, information on the demographics of people visiting your site, how they find it, and what they do while on your website is powerful information. Google Analytics (GA) is one tool that can shed light on these aforementioned insights, and more. In fact, […]
Continue ReadingCelebrating Women-Owned Businesses in Pittsburgh
Shift Collaborative is proud to be a women-owned business in Pittsburgh. To celebrate International Women’s Day on March 8, we are sharing this list of 12 women-owned businesses in Pittsburgh that we love. Shop small, shop local, and support women-owned businesses in the ‘burgh!
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