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Cynthia Closkey

Four steps for turning website visitors into customers

by Cynthia Closkey, November 13, 2024

Have a lot of visitors to your website? Great! Let’s chat about site conversion. Do you know how many of those site visitors go on to buy your products or services? No? That’s not great. While the number of people visiting your site is important, the number of people taking action based on what they […]

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Solving Common Website Problems

by Cynthia Closkey, October 25, 2024

Common Website Problems

Take the tale of Goldilocks, exploring the options in front of her and opting away from the extremes of too – too hot, too cold, too soft, too hard. (We’ll skip over the part of her waltzing into the nice home of bears and helping herself for now.) In the end she finds there’s a happy middle that works best.

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Personalize Marketing with the Users in Mind

by Cynthia Closkey, June 29, 2021

User experiencing personalized marketing on devices

Personalized marketing is a useful marketing strategy that effectively uses data to create tailored user experiences on various channels. The concept of personalized marketing is not new, but it is changing marketing to improve the customer experience and making businesses more profitable.

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No need for ice breakers, you have data! Getting to know your audience using Google Analytics

by Cynthia Closkey, May 10, 2021

A well-developed, user-centric strategy leans on data. With the right tracking in place, information on the demographics of people visiting your site, how they find it, and what they do while on your website is powerful information.  Google Analytics (GA) is one tool that can shed light on these aforementioned insights, and more. In fact, […]

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Celebrating Women-Owned Businesses in Pittsburgh

by Cynthia Closkey, March 8, 2021

Shift celebrates Pittsburgh women-owned businesses

Shift Collaborative is proud to be a women-owned business in Pittsburgh. To celebrate International Women’s Day on March 8, we are sharing this list of 12 women-owned businesses in Pittsburgh that we love. Shop small, shop local, and support women-owned businesses in the ‘burgh!

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Paid Search: Tools for Finding the Right Keywords

by Cynthia Closkey, November 13, 2020

magnifying-glass-background-picture-for-paid-search-article

Heading into the holiday season online visibility is top of mind for store owners. Consumers will be doing their gift buying mostly online this year, so being in tune with user search behavior can make a big impact for a paid search campaign. Here are some recommended tools to help get you aligned for success!

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