Summer reads can mean different things to different people. Some folks think of lying on the beach in the sun, devouring a light, entertaining book. For some, it may bring back memories of school’s summer reading list…
Continue Reading10 of our Favorite Summer Reads
Cooking Forward to 2022!
Creativity and collaboration are two of our favorite things at Shift (obviously). Also, creative problem solving and issue resolution are skills we use in both our work and in our kitchens. For so many, the first place you learn to come up with an idea, collaborate on execution, and see a beautiful finished product is […]
Continue ReadingHow much impact can one straw have? The Straw Forward Project
How do you persuade people to rethink something that is deeply embedded in their lives — so embedded that daily life would be radically different without it? With the Straw Forward project, we encouraged conversation about a nuanced issue.
Continue ReadingThe Dialect of Design
When you travel, you realize a lot of things about the way you communicate. During a recent trip, I began to think about the fact that graphic design has its own “regional accent,” not unlike spoken communication.
Continue ReadingNatural Product Expo: Product Reviews
The amount of free samples and giveaways from the Natural Product Expo loaded us with lots of strange and wonderful treats. As an opportunity to challenge our Writing Team, we all took a product and found creative ways to write a product review. Have fun reading some of the interesting ways we decided to review […]
Continue ReadingPUMP Brand Refresh: Elevating a Storied Brand
At Shift Collaborative, we love creating brand identities because it’s a chance for our whole team to get together and contribute to something meaningful that will be visible in our community. We were especially eager to work on a new brand identity for the Pittsburgh Urban Magnet Project, or PUMP as it is known to […]
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