Welcome to 2025, a year kicking off with turmoil in the world of social media New tools that seem to emerge on the daily, metrics added or removed, and who-knows-what happening next. The playbook is changing and you need to change with it. However, with challenges come opportunities. It’s your brand’s time to shine.
Continue ReadingTrends that Stick: Creating Authentic Connections in Social Media
Shift Projects: 2024 Rewind
2024 was a year of bold moves, big wins, and unforgettable moments. We worked on so many memorable client projects last year. Now it’s time to step back and look at the highlights that showcase Shift projects from 2024.
Continue Reading10 of our Favorite Summer Reads
Summer reads can mean different things to different people. Some folks think of lying on the beach in the sun, devouring a light, entertaining book. For some, it may bring back memories of school’s summer reading list…
Continue ReadingCooking Forward to 2022!
Creativity and collaboration are two of our favorite things at Shift (obviously). Also, creative problem solving and issue resolution are skills we use in both our work and in our kitchens. For so many, the first place you learn to come up with an idea, collaborate on execution, and see a beautiful finished product is […]
Continue ReadingHow much impact can one straw have? The Straw Forward Project
How do you persuade people to rethink something that is deeply embedded in their lives — so embedded that daily life would be radically different without it? With the Straw Forward project, we encouraged conversation about a nuanced issue.
Continue ReadingThe Dialect of Design
When you travel, you realize a lot of things about the way you communicate. During a recent trip, I began to think about the fact that graphic design has its own “regional accent,” not unlike spoken communication.
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