by Therese Joseph, Shift PR Fellow Yesterday, on November 2, the Pittsburgh Tribune-Review distributed its Sunday paper, as per usual. However, unlike its usual paper, this edition contained a two-page, cover-spread story, the longest in the paper’s memory, on the behind the scenes making of Franksgiving, the Film Factory winning screenplay produced by Steeltown Entertainment […]
Continue ReadingBehind the Scenes: How Shift Secured a Two-page Spread in the Trib
PR Part 3: Resolving a Media Crisis
Whether it’s the latest professional athlete scandal, a revealing political bashing, or a brand not holding true to its values, we’ve all heard a media crisis story. The response to these crises often sets the stage for whether the organizations will be able to recover from their crises. Every brand, business, and person can face […]
Continue ReadingPR Part 2: The Social Frontier
by Therese Joseph, Shift PR Fellow As public relations professionals, it is our job to monitor and manage the reputations of the businesses we represent. Traditionally, this was managed by working with media outlets to spread positive press about the businesses. While these tactics are still employed, research shows that people trust the opinion of […]
Continue ReadingPR Part 1: The Media Pitching Process
by Therese Joseph, Shift PR Fellow Public relations professionals have to acquire many skills to manage the public image of their clients including a solid media pitching process. The most successful PR professionals most often acquire and perfect these skills through an apprenticeship model. While this model of learning helps PR professionals to learn their […]
Continue ReadingWebsite Design PT4: Competition in a Digital World
by Therese Joseph, Shift PR Fellow Just as technology is advancing the way we do business, so it is also advancing who we are competing against. In order to retain your competitive edge in the digital landscape, you need to be aware of who your new competitors are and how you are measuring up against […]
Continue ReadingWeb Design PT3: Learning from Your Mistakes
by Therese Joseph, Shift PR Fellow In this digital age, technology is advancing at a dizzying speeds. If you own a business, it is practically mandatory that you have a website. Not having a website could hurt the success of your business. But having a website that is not meeting the needs of your users […]
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