by Therese Joseph, Shift PR Fellow When attempting to understand the choices and motives of your online audience, there is one essential fact you must know. You can call them your audience, your customers, your clients, or your whatever. It doesn’t matter. What matters is that you understand that they are much more than these […]
Continue ReadingWebsite Design PT2: You Have Users
Website Design PT1: 5 Wrong Assumptions
by Therese Joseph, Shift PR Fellow Website design is a complicated process. However, it is often assumed that the process is much more simple than it is. It’s more than picking some colors, sketching a layout and coding it to match. The timeline to create or redesign a really good website can take months. Great […]
Continue Reading5 Eye Tracking Tips for Blog Posts
Eye tracking studies reveal strategies you can use when crafting your latest blog post. Follow these five tips to hold people’s attention and keep them on the page longer.
Continue ReadingVisual Best Practices For Presentations
by Therese Joseph, Shift PR Fellow So you’ve been working on this project. It’s practically consuming your life. At least, it seems that way sometimes. Luckily, you are near the end, and you are so relieved until you realize this means you need to create a presentation. Suddenly, panic ensues. There’s so many questions to […]
Continue ReadingArtist Vanessa German Shifts Community Perceptions Through Creative Action
Through her Indiegogo campaign, Vanessa German and the ARThouse have raised over $38,000 toward the purchase and renovation of the ARThouse’s new location. We are proud to have been a part of this campaign to help Vanessa make a difference in Homewood, and in the lives of its kids.
Continue ReadingSix Incredible Cave Drawings of Kittens at Play
Article by Tim Colbert, public relations director at Shift Collaborative While every generation thinks they invented sex, I’m starting to worry that a lot of our younger marketing and PR peers feel that they’ve invented communication. I blame social media. Kids, I’ve got a message for you — social media is the latest but by […]
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