by Therese Joseph, Shift PR Fellow In this digital age, technology is advancing at dizzying speeds. If you own a business, it is practically mandatory that you have a website. Not having a website could hurt the success of your business. However, having a website that does not meet the needs of your users is […]
Continue ReadingWeb Design PT3: Learning from Your Mistakes
Website Design PT2: You Have Users
by Therese Joseph, Shift PR Fellow When attempting to understand the choices and motives of your online audience, there is one essential fact you must know. You can call them your audience, your customers, your clients, or your whatever. It doesn’t matter. What matters is that you understand that they are much more than these […]
Continue ReadingWebsite Design PT1: 5 Wrong Assumptions
by Therese Joseph, Shift PR Fellow Website design is a complicated process. However, it is often assumed that the process is much more simple than it is. It’s more than picking some colors, sketching a layout and coding it to match. The timeline to create or redesign a really good website can take months. Great […]
Continue Reading5 Eye Tracking Tips for Blog Posts
Eye tracking studies reveal strategies you can use when crafting your latest blog post. Follow these five tips to hold people’s attention and keep them on the page longer.
Continue ReadingVisual Best Practices For Presentations
by Therese Joseph, Shift PR Fellow So you’ve been working on this project. It’s practically consuming your life. At least, it seems that way sometimes. Luckily, you are near the end, and you are so relieved until you realize this means you need to create a presentation. Suddenly, panic ensues. There’s so many questions to […]
Continue ReadingArtist Vanessa German Shifts Community Perceptions Through Creative Action
Through her Indiegogo campaign, Vanessa German and the ARThouse have raised over $38,000 toward the purchase and renovation of the ARThouse’s new location. We are proud to have been a part of this campaign to help Vanessa make a difference in Homewood, and in the lives of its kids.
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