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Home | Shift News

Blog

Shift Projects: 2024 Rewind

by Shift Collaborative, January 3, 2025

Shift's 2024 Blog Post

2024 was a year of bold moves, big wins, and unforgettable moments. We worked on so many memorable client projects last year. Now it’s time to step back and look at the highlights that showcase Shift projects from 2024.

Ali

We worked on a small summer campaign for Green Light Wireless that involved Billboards, print ads, and digital collateral. The creative was Pittsburgh-themed and so fun to write and design. I loved seeing the billboards IRL.

Charlotte

There are so many to choose from however, Taylor Swift inspired me this year! As Shift’s very own mascot, I referred to our blog post 13 Marketing Lessons Inspired by Taylor Swift (Shift’s Version), to learn more tips and tricks about marketing. You won’t find a more knowledgeable marking bird in the ‘Burgh! 

Cynthia

Throughout 2024 we had multiple projects with the Jefferson Regional Foundation, including working with them and our frequent partner Denny Civic Solutions. We redesigned the Foundation’s website, updated the Jefferson Community Collaborative’s website, and applied their refreshed brand in several ways. I love seeing how all the updated elements fit into how they engage with the community.

Jaz

A Shift moment I enjoyed the most was researching Frank and Stein Associates’ (FSA) blog posts. This business provides useful information on technology, and I have learned more about tech safety. 

Matt

Joining the team this December and looking forward to a very productive 2025!

Meg

My favorite Shift moment was hearing that Big Nosh was not only a success, but there was a line out the door! I hopped in my car to see for myself, and it was amazing to see how many Pittsburghers came out to celebrate. It was a wonderful ending for one of the most fun projects of the year. 

Michael

This year, I’ve enjoyed our internal iteration, deployment pipeline refinement, and internal theme development. We’re building strong internal tools and maintaining the ones we already have.

Sarah

Collaborating with the Women’s Center & Shelter on its 50th-anniversary campaign was a favorite. We launched an interactive Anniversary wall where friends, supporters, and survivors could leave a message in celebration and recognition of the milestone. 

Our Future is Forward in 2025

These projects (and so much more) showcase what Shift is all about. We’re excited to find new ways to enhance our collaborations this year. Curious about our services? Follow, contact, or subscribe to Shift Collaborative for more information. Cheers to 2025!

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