Get your website ready ahead of Core Web Vitals being added to Google’s search algorithm. Shift will help develop a clear plan of action prioritized by the pages that your site visitors value the most.
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Does Your Website Pass the Google Core Web Vitals Test?
Celebrating Women-Owned Businesses in Pittsburgh
Shift Collaborative is proud to be a women-owned business in Pittsburgh. To celebrate International Women’s Day on March 8, we are sharing this list of 12 women-owned businesses in Pittsburgh that we love. Shop small, shop local, and support women-owned businesses in the ‘burgh!
Continue ReadingPaid Search: Tools for Finding the Right Keywords
Heading into the holiday season online visibility is top of mind for store owners. Consumers will be doing their gift buying mostly online this year, so being in tune with user search behavior can make a big impact for a paid search campaign. Here are some recommended tools to help get you aligned for success!
Continue ReadingEvergreen, Authentic Content to Improve Audience Engagement
Audiences want valuable information that meets them where they are, and speaks to what they’re thinking about. One effective strategy for engaging with your audience is by creating and sharing useful, evergreen content.
Continue ReadingPhysical Distancing: Work Apart
This final post for this series applies our design expertise to inform how to create and collaborate over distance. We are students of good meetings and the creative process. Most design work begins with empathy for people and understanding their experience and circumstances.
Continue ReadingPhysical Distancing: Show Compassion
Everything is different. Many products are more relevant in a crisis and when people are social distancing/physical distancing. Even if you can continue to conduct business as usual, you must adjust your marketing strategy and your message while others’ lives are in turmoil.
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