Shift Collaborative
Working with fearless birds ready to make bold moves.
October is National Women’s Small Business Month. Shift Collaborative is a women-owned business as certified by the Women’s Business Enterprise National Council (WBENC). Let’s shine a spotlight on the incredible contributions of a few women entrepreneurs across Pittsburgh.
Continue ReadingTake the tale of Goldilocks, exploring the options in front of her and opting away from the extremes of too – too hot, too cold, too soft, too hard. (We’ll skip over the part of her waltzing into the nice home of bears and helping herself for now.) In the end she finds there’s a happy middle that works best.
Continue ReadingImagine your website as a bustling concert venue—every click, every scroll, and every interaction is a performance that needs to go off without a hitch. Just like a chart-topping artist relies on feedback to fine-tune their show, your website thrives on insights from performance reports.
But where can you find great performance reports? Enter Looker Studio. Let’s dive into why using Looker to understand your website performance is a game-changer.
Taylor Swift is not just a global pop icon; she is a marketing mastermind. What if we told you none of it was accidental? Her ability to break the Internet, engage with her audience, and define relevance in an ever-changing industry is nothing short of remarkable. We know it all too well. Here are 13 Taylor Swift-inspired marketing lessons.
Continue ReadingPittsburgh and the surrounding areas stand as a testament to the female legacy, boasting a remarkable history shaped by the resilience, leadership, and ingenuity of its women. We celebrate Women’s History Month by spotlighting just a few of the groundbreaking women who are connected to our great region. Here are nine notable women from the Pittsburgh area.
Continue ReadingIn January, the Shift team took a field trip over to Nova Place, where we held our annual company retreat. We may be based in East Liberty, but as members of the Pittsburgh Technology Council, we were excited for the opportunity to use conference space in their office for a North Side change of scenery. During our retreat, we reviewed the successes and experiences of 2023 and explored our area of focus for 2024: the fast-paced, ever-expanding world of artificial intelligence (AI).
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