An Expo of Natural Products Shows What’s Right and Wrong with How We Consume

Shift CollaborativeCommunity, Do Good, General

Baltimore is known for all things crab legs, soft shell, soup, cakes and steamed. But for three days in September the “Charm City” played host to more than 1,500 other food options when the Natural Products Expo East set up shop in the city’s convention center a few hundred yards from Inner Harbor. The broad definition of the term “natural” … Read More

PUMP Brand Refresh: Elevating a Storied Brand

Shift CollaborativeBranding, Communications, Design, Market Research

PUMP logo

At Shift Collaborative, we love creating brand identities because it’s a chance for our whole team to get together and contribute to something meaningful that will be visible in our community. We were especially eager to work on a new brand identity for the Pittsburgh Urban Magnet Project, or PUMP as it is known to most in the Pittsburgh community. … Read More

Do Good

Shift CollaborativeDo Good

Do Good Shift Says

Most large corporations have a Community Relations or Corporate Social Responsibility (CSR) department, which focuses on giving back to the communities where they do business, where their employees live and where their customers are. According to a Time Magazine article, in 2002 only about a dozen Fortune 500 companies issued a CSR or sustainability report. Now the majority does.  Some companies … Read More

A Culture of Workplace Giving

Sarah MayerCommunity, Non-Profit Organizations

Shift Collaborative has been in business for almost four years, and I believe that we are only at the beginning of defining our company’s culture. This process of defining is likely [we hope] to be an ongoing and evolving process as we grow, expand, and adapt in the creative industry space. One of many things that our small group sees eye to eye on, is making an impact beyond … Read More

Be Creative Every Day: Tips From the Non-Creative

Shift CollaborativeGeneral

Crayola Colored Pencils and coloring sheet

Creative: Having the quality or power of creating. Resulting from originality of thought, expression. (Dictionary.com) As you can imagine, a creative agency like Shift Collaborative is full of creative professionals. I am not one of them. Not in the traditional sense. I can’t draw a stick figure. I don’t sketch or doodle during conference calls. I make lists. I’m a … Read More

From Local Attention to National Acclaim for Smallman Galley

Shift CollaborativeCommunications, Media Relations, Shift News

A virtuous PR path for the country’s first restaurant incubator Since we started working with Smallman Galley just over a year ago (has it really been an entire year?!), we’ve been on an adventure to collaborate with the owners, the chefs, and the bar-program manager to bring their passions to life: four aspiring chefs in four separate kitchens — with … Read More

We Are Brands

Shift CollaborativeBranding, Design

Someone forged my signature three weeks ago. They stole my credit card. This is the second time in three years I’ve had a security breach. Those thieves’ forged my John Hancock, and now I have no faith in my ink mark. Think how easy it was for someone else to sign my name. Humans have been signing things since they could pick … Read More

Community Matters

Sarah MayerCommunity

anything-but-this

We are grounded by the space that we move into and out of every day. But, what happens when that sense of place is disrupted or even ripped out from under us?

Let’s Create a Manifesto!

Cynthia CloskeyCommunications, Marketing Strategy

Generating ideas

Maybe you’ve been told you’re not a special snowflake, but actually you are. You are a special snowflake. Each of us is special and unique. Each of our companies or organizations is unique, with a certain way we look at the world and our market and ourselves. But when the world looks at us, we rarely look unique. We all blend … Read More

Behind the Scenes: How Shift Secured a Two-page Spread in the Trib

Shift CollaborativeMedia Relations, PR

making_of_Franksgiving_filming_scene

by Therese Joseph, Shift PR Fellow Yesterday, on November 2, the Pittsburgh Tribune-Review distributed its Sunday paper, as per usual. However, unlike its usual paper, this edition contained a two-page, cover-spread story, the longest in the paper’s memory, on the behind the scenes making of Franksgiving, the Film Factory winning screenplay produced by Steeltown Entertainment Project. Anyone who’s attempted to … Read More