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Blog

Personalize Marketing with the Users in Mind

by Cynthia Closkey, June 29, 2021

User experiencing personalized marketing on devices

Personalized marketing is a useful marketing strategy that effectively uses data to create tailored user experiences on various channels. The concept of personalized marketing is not new, but it is changing marketing to improve the customer experience and making businesses more profitable.

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No need for ice breakers, you have data! Getting to know your audience using Google Analytics

by Kelly Currie, May 10, 2021

A well-developed, user-centric strategy leans on data. With the right tracking in place, information on the demographics of people visiting your site, how they find it, and what they do while on your website is powerful information.  Google Analytics (GA) is one tool that can shed light on these aforementioned insights, and more. In fact, […]

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What does it mean to be a sustainably-minded marketer?

by Sarah Mayer, April 20, 2021

sustainability in marketing image with maze font

You might be thinking “sustainable marketing” — that’s an oxymoron. It seems unlikely that sustainability and marketing can coexist. Product companies use marketing to coax consumers to buy the things they make, and then the companies make more things, and consumers buy the things again. And so the cycle continues, and it doesn’t typically involve […]

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Does Your Website Pass the Google Core Web Vitals Test?

by Sarah Mayer, March 12, 2021

Shift-illustrated words that say we're here to help

Get your website ready ahead of Core Web Vitals being added to Google’s search algorithm. Shift will help develop a clear plan of action prioritized by the pages that your site visitors value the most.

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Celebrating Women-Owned Businesses in Pittsburgh

by Cynthia Closkey, March 8, 2021

Shift celebrates Pittsburgh women-owned businesses

Shift Collaborative is proud to be a women-owned business in Pittsburgh. To celebrate International Women’s Day on March 8, we are sharing this list of 12 women-owned businesses in Pittsburgh that we love. Shop small, shop local, and support women-owned businesses in the ‘burgh!

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Paid Search: Tools for Finding the Right Keywords

by Kelly Currie, November 13, 2020

magnifying-glass-background-picture-for-paid-search-article

Heading into the holiday season online visibility is top of mind for store owners. Consumers will be doing their gift buying mostly online this year, so being in tune with user search behavior can make a big impact for a paid search campaign. Here are some recommended tools to help get you aligned for success!

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