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Shift Collaborative

Working with fearless birds ready to make bold moves.

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Blog

Four steps for turning website visitors into customers

by Cynthia Closkey, November 13, 2024

Have a lot of visitors to your website? Great! Let’s chat about site conversion. Do you know how many of those site visitors go on to buy your products or services? No? That’s not great. While the number of people visiting your site is important, the number of people taking action based on what they […]

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Women’s Small Business Month

by Allison Mathis, October 30, 2024

October is National Women’s Small Business Month. Shift Collaborative is a women-owned business as certified by the Women’s Business Enterprise National Council (WBENC). Let’s shine a spotlight on the incredible contributions of a few women entrepreneurs across Pittsburgh. 

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Solving Common Website Problems

by Cynthia Closkey, October 25, 2024

Common Website Problems

Take the tale of Goldilocks, exploring the options in front of her and opting away from the extremes of too – too hot, too cold, too soft, too hard. (We’ll skip over the part of her waltzing into the nice home of bears and helping herself for now.) In the end she finds there’s a happy middle that works best.

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Transform Your Online Presence Like a Superstar

by Allison Mathis, August 30, 2024

looker studio

Imagine your website as a bustling concert venue—every click, every scroll, and every interaction is a performance that needs to go off without a hitch. Just like a chart-topping artist relies on feedback to fine-tune their show, your website thrives on insights from performance reports.
But where can you find great performance reports? Enter Looker Studio. Let’s dive into why using Looker to understand your website performance is a game-changer.

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13 Marketing Lessons Inspired by Taylor Swift (Shift’s Version)

by Allison Mathis, July 12, 2024

Confetti celebration at Taylor Swift Concert

Taylor Swift is not just a global pop icon; she is a marketing mastermind. What if we told you none of it was accidental? Her ability to break the Internet, engage with her audience, and define relevance in an ever-changing industry is nothing short of remarkable. We know it all too well. Here are 13 Taylor Swift-inspired marketing lessons.

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Paying Tribute to 9 Unforgettable Women of Pittsburgh

by Allison Mathis, March 5, 2024

Pittsburgh and the surrounding areas stand as a testament to the female legacy, boasting a remarkable history shaped by the resilience, leadership, and ingenuity of its women. We celebrate Women’s History Month by spotlighting just a few of the groundbreaking women who are connected to our great region. Here are nine notable women from the Pittsburgh area.

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Shift Collaborative, Established 2013

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128 N. Highland Ave, Ste 204
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