From Startup Journal: “Winning Sales Through Customer Testimonials” by Sarah Needleman. Mr. Welsh recruited one of Expensewatch’s first customers, a director of finance at a Texas manufacturer, who had sent a complimentary email about its products. The executive presented a 20-minute speech, accompanied by an online demo Expensewatch created. About 75 participants called in. The […]
Continue Readingby Cynthia Closkey,
