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Blog

No “monologues delivered in the presence of witnesses”: Great corporate blogging

by Cynthia Closkey, March 21, 2006

SCOUT Corporate Blogging offers 10 excellent tips for corporate bloggers, key among them being to conduct good “Blogging Relations”: Blogger Relations is what blogging is all about…starting and maintaining a conversation. Unlike Public Relations or media relations where you are trying to pitch your story, with Blogger Relations you initiate and participate in ongoing discussions […]

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It’s for you: Better telephone customer service

by Cynthia Closkey, February 26, 2006

Not sure why it’s important to have actual humans giving customer service over the telephone? Check out Get Human, “a consumer movement created to change the face of customer service.”

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Feed me! Easy steps to checking favorite web sites

by Cynthia Closkey, February 22, 2006

Feeds are excellent tools for managing the waves of information that the internet washes over us daily, but many people haven’t even heard of them. Eric Zorn of the Chicago Tribune provides a gentle introduction and detailed, step-by-step guide to setting up a feedreader account: The rest of you, who may have heard of “feeds” […]

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Who’s your mommy? Reviewing the excellent Mommy Blog

by Cynthia Closkey, February 20, 2006

I’ve found the gold standard of writer’s blogs: The Mommy Blog. It’s been around a while, but in the past few months they’ve undertaken a redesign. The result is a terrific site that builds the writer’s and the book’s brand, creates and enhances community, and is just plain fun to explore. The site has so […]

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Straight from the Customer’s Mouth: How Customer Testimonials Can Win Sales

by Cynthia Closkey, February 6, 2006

From Startup Journal: “Winning Sales Through Customer Testimonials” by Sarah Needleman. Mr. Welsh recruited one of Expensewatch’s first customers, a director of finance at a Texas manufacturer, who had sent a complimentary email about its products. The executive presented a 20-minute speech, accompanied by an online demo Expensewatch created. About 75 participants called in. The […]

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Eyes on the EnterPrize: Pittsburgh Technology Council’s Business Plan Competition

by Cynthia Closkey, February 6, 2006

Got a killer business idea? Need to put together your business plan? Enter the EnterPrize Business Plan Competition, sponsored by the Pittsburgh Technology Council and get all the tools you need, plus a chance at investment cash. From the website: Who will be the next EnterPrize winner?Someone with the next great technology business idea. Someone […]

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