Have you noticed the bird on our website bravely taking a step into what may very well be a busy street?
This bird is the embodiment of what Shift Collaborative strives for:
- Be Bold
- Take Risks
- Challenge Convention
This ethos has been at the backbone of Shift Collaborative’s work since our inception. We strive to shift perspectives, break away from the norm, and approach our work in clever and intelligent ways.
What’s In a Name?
In 2021, this beautiful bird, this persnickety partridge, this cheerful chukar, became our mascot after years of unofficially holding the title (or, years after being a hard-working intern). But our new teammate needed a name.
Our team workshopped, covering the walls of our office with name options, but despite using a bunch of sticky notes, none of them stuck. After watching us struggle, she decided to go by “Charlotte.” We looked up the meaning of this name, and it aligned better than we could have hoped. Charlotte comes from the French, and means Free or Free Man, reminding us that we should be free in our creativity and work.
Follow That Bird
Charlotte can be seen in our blogs and our social media, representing Shift as no one else can. She has been drawn in many different styles showing the many sides to her, reflecting the many sides to our clients, the work we do, and our approach to our work.
She is also a bird of many talents: she can walk, run, sing, build nests, and fly. This reflects the many ways Shift makes messaging happen. We can move and communicate in whatever way the moment needs to achieve our clients’ goals.
She is not only sweet, but also a reminder of that lesson she taught us so long ago: be brave, be bold. Shift wouldn’t be the same without this ethos, and we wouldn’t be the same without Charlotte.