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Search Engine Optimization Help from Professionals
One constant in search marketing is change. Google in particular makes numerous changes (some small, some not so small) to its algorithm throughout the year in an effort to improve the search experience for users.
In 2020, Google announced a new set of metrics called Core Web Vitals (CWV) which measure quality signals that are essential to delivering a great user experience on the web.
The Core Web Vitals will become part of Google’s ranking algorithm starting in May 2021. This may have immediate impact on whether and how high your website ranks in search engine results, but it will definitely impact your site over time. Achieving and maintaining good CWV scores across a site is not a one-and-done activity.
Shift Can Help with SEO!
We have three plans that can help any brand to prepare for Core Web Vitals (info below).
The Good News
What Google is asking site owners to improve makes a lot of sense. The point is to have a website that delivers a fast, interesting, and accessible experience for every user. We believe all those core factors of page experience should be coupled with also delivering high value content to your site visitor. We recommend putting a plan in place that prioritizes page experience for your site visitor for the long haul, not just this most recent change.
Need A Game Plan?
We at Shift are happy to help you put a plan in place to address updates that could put your website in a better position. And that’s why we’ve developed three options to get your website ready.
Plan One
- Optimize up to 15 pages
- Strategy session
- Site audit and analysis
- Customized action plan
Plan price: $750
Plan Two
- Optimize up to 40 pages
- Strategy session
- Site audit and analysis
- Customized action plan
Plan price: $1,650
Plan Three
- Optimize up to 75 pages
- Strategy session
- Site audit and analysis
- Customized action plan
Plan price: $2,250
Shift’s Partners Talking About Google Core Web Vitals
In this episode of our Office Hours recorded livestream show, the partners at Shift talked through Core Web Vitals details and the tools a site owner can use to evaluate their site’s performance. Watch to learn more and see how to check if your site is ready for the big change.
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