AE Works Brand
AE Works leverages the diverse expertise and perspectives of architects, designers, engineers, safety and building consulting professionals to help its clients achieve their goals. AE Works is also a community-centric B Corporation, meaning they have committed to being transparent and operating as sustainably as possible (among other good things). In 2014, Shift Collaborative tackled the challenge of taking the creative heart and soul of AE Works and weaving it into a richly layered story told in a new brand identity. Since then, they have evolved the brand, but this is the story of how brand building began.
Services
Brand identity
Industry
Architecture, Engineering
Shift redesigned the growing brand of AE Works to be used on the website, business cards, brochures – all the things we like to call, collateral. The logo of AE Works represents many things. They are a triple-bottom-line business, have core values of leadership, craftsmanship, and integrity, and live in the city of three rivers to name a few. We created this logo to be used across print pieces and even wall coverings. When you have a new logo it helps to make sure your written words are just as sharp. Using The World Café methodology, we helped them refine their mission and vision to share their message of “creating a world where everyone is relevant.”
Our time with AE Works helped the organization pave the path toward B Lab certification. Their logo is widely used across the company, helping to solidify their community inside and out. Shift was able to get at the heart of AE Works and transform its values and beliefs into an accessible experience for its stakeholders.
