Asking For Change Awareness Campaign
With homelessness and panhandling on the rise in Downtown Pittsburgh, The PDP engaged Shift to create a meaningful campaign that would change perceptions and spark conversations.
Services
Brand design
Print design
Advertising
Social media marketing
We developed the campaign name, logo, messaging, and several promotional assets. The campaign is a collaborative effort between the Pittsburgh Downtown Partnership and the Downtown Ministerium.
The Downtown Pittsburgh Ministerium provides a variety of services to individuals who are homeless or experiencing crises. These services include emergency food, crisis counseling, transportation assistance, referrals to social service agencies, and more.
We also assisted in the execution of live activations in Strawberry Way and Market Square, called Soup for Change.
