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Home | Our Work | Advertising Campaigns , Brand Design and Development , Social Media Marketing

Asking For Change Awareness Campaign

With homelessness and panhandling on the rise in Downtown Pittsburgh, The PDP engaged Shift to create a meaningful campaign that would change perceptions and spark conversations.

Services

Brand design
Print design
Advertising
Social media marketing

We developed the campaign name, logo, messaging, and several promotional assets. The campaign is a collaborative effort between the Pittsburgh Downtown Partnership and the Downtown Ministerium.

The Downtown Pittsburgh Ministerium provides a variety of services to individuals who are homeless or experiencing crises. These services include emergency food, crisis counseling, transportation assistance, referrals to social service agencies, and more.

We also assisted in the execution of live activations in Strawberry Way and Market Square, called Soup for Change.

Soup For Change Participants
Participants at the Soup for Change Event
Logo on Signage
Print Materials
Instagram Post

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Shift Collaborative, Established 2013

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412.548.1842
info@shiftcollaborative.com

128 N. Highland Ave, Ste 204
Pittsburgh, PA 15206

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