Lawrenceville—We Love it!
The Lawrenceville Corporation website is the go-to place for business resources and visitor information. But, the organization had outgrown its website. It happens.
And, when it does some of the challenges include not being able to update sections of the website, visual presentation of content looks antiquated, mobile responsiveness isn’t great or not there at all, user-experience is affected, and so on.
The team also wanted to better position the economic development progress and to share neighborhood successes. It seemed that people visiting the site were missing out on gaining a better understanding of what all the organization does in Lawrenceville.
Information Way-finding
We began by re-visioning how information was organized through information architecture planning. We deployed a top tasks survey to determine what was most important to visitors of the site.
The survey told us that visitors want information about events and shopping. Business visitors want information on resources and marketing opportunities. The homepage was designed with these visitor goals in mind.
We integrated a business directory tool and an event management tool so that the organization can better promote businesses and happenings in the neighborhood. A parking map and transit information were added to the site as well to help site visitors discover how to be real-world visitors to the neighborhood.
The go-to place for information about Lawrenceville
Today the website is doing its job much better, serving as the hub for all things Lawrenceville.
The organization’s brand was really fun for us to work with and extend on the website. Adding to the brand colors and developing map markers helped to build out the brand visually online. The work of Lawrenceville Corporation is now well-positioned throughout the site.
