GTECH + Neighborhood Allies teamed up to create a first-of-its-kind resource in Allegheny County: a “mobile” tool shed (read trailer) stocked with shovels, rakes, pruning shears, gardening tools, and refuse bags. This shared community resource is an extension of the Lots to Love initiative will be made to available to people who need tools for a neighborhood cleanup or vacant lot beautification.
They required a name, logo, and trailer wrap. How best to make this new brand both work in concert with Lots to Love and make the trailer enticing and informative to the general public.
We created a straightforward name — PGH Mobile Toolbox — and the tagline “You bring the team. We bring the tools.”
The logo mark is built from the L2L logo, flipping it around roughly 210º, then adding a wheel and hitch. For this neighborhood-services organization we wanted to keep it all in the family.