PGH Mobile Toolbox
GTECH (now Grounded)+ Neighborhood Allies teamed up to create a first-of-its-kind resource in Allegheny County: a “mobile” tool shed (read trailer) stocked with shovels, rakes, pruning shears, gardening tools, and refuse bags. This shared community resource is an extension of the Lots to Love initiative and is available to people who need tools for a neighborhood cleanup or vacant lot beautification.
Services
Brand Identity, Web Design and Development
The project included developing a name, logo, and trailer wrap, plus how best to make this new brand work in concert with the Lots to Love brand, and make the trailer enticing and informative to the general public.
We created a straightforward name — PGH Mobile Toolbox — and the tagline “You bring the team. We bring the tools.”
The logo mark is built from the Lots to Love logo, flipping it around roughly 210º, then adding a wheel and hitch. For this neighborhood-services organization, we wanted to keep it all in the family.
