Recetly announced by the American Marketing Association:
Pull on your fatigues and roll up your sleeves! The Nonprofit Marketing Bootcamp is making its way to the ‘Burgh!
December 7 and 8, 2006
Boot Camp for NonProfits
Doubletree Hotel Pittsburgh City Center, One Bigelow Square
Fee: Members $440
Non-members $665 (includes one year AMA membership)
Presented by the American Marketing Association (AMA), AMA Pittsburgh, and the American Marketing Association Foundation (AMAF)
Every nonprofit should have an organization-wide commitment to a comprehensive marketing strategy to make it stand out among the growing number of nonprofits competing for funding programs and volunteers. The AMA Nonprofit Boot Camp offers training in marketing fundamentals with a strategic overview of how it can be applied to nonprofit organizations.
While this seminar is great for those new to nonprofit marketing, seasoned professionals will also benefit greatly from the topics covered. Designed specifically to addresses the needs of the non-profit marketing professional, this one and a half day workshop is led by an experienced AMA professional in an interactive, hands-on format. Topics covered include:
– What marketing is and is not
– Understanding who your “customers” are
– Competitive differentiation and positioning
– Using the marketing mix
– Insight into customers’ experience and branding
– Strengthening stakeholder relationships
– How to develop a marketing plan
With its large number of hospitals, colleges and universities, health and human services organizations, associations, and other non-profit organizations, Pittsburgh is the perfect place to hold this seminar. Hurry! Space is limited!
Register today by visiting the AMA website.
Or call AMA’s Customer Service line 1-800-AMA-1150
Also visit www.amapittsburgh.org for details on more local events.