Google Analytics 4 (GA4) enables you to measure traffic and engagement across your websites and apps. As of June 30, 2023 Universal Google Analytics will be sunset.
Continue Readingby Larissa Gula,
PPC
Google Analytics 4: What Website Owners Need to Know
Paid Search: Tools for Finding the Right Keywords
Heading into the holiday season online visibility is top of mind for store owners. Consumers will be doing their gift buying mostly online this year, so being in tune with user search behavior can make a big impact for a paid search campaign. Here are some recommended tools to help get you aligned for success!
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