How do you persuade people to rethink something that is deeply embedded in their lives — so embedded that daily life would be radically different without it? With the Straw Forward project, we encouraged conversation about a nuanced issue.
Behind the Scenes: How Shift Secured a Two-page Spread in the Trib
by Therese Joseph, Shift PR Fellow Yesterday, on November 2, the Pittsburgh Tribune-Review distributed its Sunday paper, as per usual. However, unlike its usual paper, this edition contained a two-page, cover-spread story, the longest in the paper’s memory, on the behind the scenes making of Franksgiving, the Film Factory winning screenplay produced by Steeltown Entertainment Project. Anyone who’s attempted to … Read More
PR Part 3: Resolving a Media Crisis
Whether it’s the latest professional athlete scandal, a revealing political bashing, or a brand not holding true to its values, we’ve all heard a media crisis story. The response to these crises often sets the stage for whether the organizations will be able to recover from their crises. Every brand, business, and person can face a public relations crisis. The … Read More
PR Part 2: The Social Frontier
by Therese Joseph, Shift PR Fellow As public relations professionals, it is our job to monitor and manage the reputations of the businesses we represent. Traditionally, this was managed by working with media outlets to spread positive press about the businesses. While these tactics are still employed, research shows that people trust the opinion of a friend over advertising and … Read More
PR Part 1: The Media Pitching Process
by Therese Joseph, Shift PR Fellow Public relations professionals have to acquire many skills to manage the public image of their clients including a solid media pitching process. The most successful PR professionals most often acquire and perfect these skills through an apprenticeship model. While this model of learning helps PR professionals to learn their skills without ruining a client’s … Read More