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AdWords

Google’s interest-based advertising: what it means for advertisers

by Cynthia Closkey, March 25, 2009

I wrote yesterday about what Google’s Interest-Based Advertising will mean for web users, particularly as regards the ads people will see, the information that will be collected, and the privacy implications. But what does it mean for advertisers? AdWords Help includes a few help questions and answers about interest-based advertising, to help advertisers get up […]

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