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“Always take a personal approach,” and other great advice for using Facebook

by Cynthia Closkey, April 3, 2012

“Facebook demands consideration from nearly everyone, because choosing to stay off it means stepping away from the social sharing and conversation of 800+ million people. Yet choosing to play the game as an author or marketer—and use Facebook as a means to an end—can spell immediate failure if your friends and followers feel used.” E-media […]

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Pepsi sits out the Super Bowl in favor of “cause-related marketing”

by Cynthia Closkey, December 29, 2009

Classic Pepsi commercial from the 1960s Pepsi has long been a major advertiser during the Super Bowl — the most expensive and widely-seen showcase for television advertising — but in 2010 they’re taking a different approach. “Pepsi Benches Its Drinks,” Suzanne Vranica, Wall Street Journal 12/17/2009 In lieu of spending as much as $3 million […]

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Shift Collaborative, Established 2013

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412.548.1842
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128 N. Highland Ave, Ste 204
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