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interest-based advertising

Google’s interest-based advertising: what it means for advertisers

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I wrote yesterday about what Google’s Interest-Based Advertising will mean for web users, particularly as regards the ads people will see, the information that will be collected, and the privacy implications. But what does it mean for advertisers? AdWords Help includes a few help questions and answers about interest-based advertising, to help advertisers get up […]

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Google’s new interest-based advertising: what it means for consumers

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Google is adding a new kind of advertising to its ad network: Interest-Based Advertising, also sometimes known as “behavioral targeting.” Other companies like Yahoo and AOL already offer similar systems. Google says that advertisers have been requesting interest-based ads for some time, and that this system allows advertisers to more effectively target people who want […]

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