PR Part 1: The Media Pitching Process

Shift CollaborativeMedia Relations, PR

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by Therese Joseph, Shift PR Fellow Public relations professionals have to acquire many skills to manage the public image of their clients including a solid media pitching process.  The  most successful PR professionals most often acquire and perfect these skills through an apprenticeship model. While this model of learning helps PR professionals to learn their skills without ruining a client’s … Read More