Shift Collaborative
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Please enjoy another fast-paced and super-informative episode of AwesomeCast with Cynthia joining the panel: Topics include: An app that can help you with your to-do list; Timeful. – 2:40 A roku built right into a TV. – 5:15 The WWE Supercard app. – 10:20 The Ice Bucket Challenge for ALS. – 15:15 A replacement for […]
Continue ReadingIs Facebook suppressing views of free posts? I recently tried a little experiment. I paid Facebook $7 to promote my column to my friends using the company’s sponsored advertising tool. To my surprise, I saw a 1,000 percent increase in the interaction on a link I posted, which had 130 likes and 30 reshares in […]
Continue ReadingSeth Godin looks at retail promotion in the real world and online (“Powerful (and powerless) merchants“) and says that promotion techniques that we have become used to in offline retail don’t transfer well online. When we shop in the real world, we take it for granted that end caps and promotions and speed tables and […]
Continue ReadingI wrote yesterday about what Google’s Interest-Based Advertising will mean for web users, particularly as regards the ads people will see, the information that will be collected, and the privacy implications. But what does it mean for advertisers? AdWords Help includes a few help questions and answers about interest-based advertising, to help advertisers get up […]
Continue ReadingGoogle is adding a new kind of advertising to its ad network: Interest-Based Advertising, also sometimes known as “behavioral targeting.” Other companies like Yahoo and AOL already offer similar systems. Google says that advertisers have been requesting interest-based ads for some time, and that this system allows advertisers to more effectively target people who want […]
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